Lifecycle Marketing Manager

About the role

You will manage lifecycle marketing strategy for previous Personal Loan applicants to drive engagement and loan funding. This role involves building multi-channel customer journeys and collaborating with product and engineering teams to scale growth.

Key facts

What you'll do

• Manage the strategy and performance of marketing programs across email, SMS, push notifications, and ringless voicemail.
• Launch and optimize customer journeys to improve re-engagement and revenue.
• Analyze funnel performance to forecast business impact and suggest improvements.
• Coordinate with Product, Engineering, Analytics, Creative, and Product Marketing to execute initiatives.
• Test audience segmentation, channel mix, and messaging frequency.
• Maintain campaigns within Iterable while ensuring high-quality execution.

Requirements

• Bachelor degree or equivalent practical experience.
• 4+ years of B2C lifecycle marketing experience in performance-driven programs.
• 3+ years of hands-on experience with enterprise marketing automation platforms like Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
• Experience using analytics or business intelligence tools for conversion funnel analysis and forecasting.
• Experience translating business requirements into marketing programs through cross-functional partnership.

Nice to have

• Experience in financial services or other highly regulated industries.
• Proficiency with customer data platforms such as Hightouch.
• Experience using AI-powered decisioning or personalization.
• Ability to build experimentation strategies across audience segments and channels.
• Skills in using generative AI tools for campaign planning, analysis, and content development.

Skills & tools

• Iterable
• Braze
• Salesforce Marketing Cloud
• Adobe Campaign
• Hightouch
• Generative AI tools
• Analytics and Business Intelligence tools

Practical notes

• The team operates on East/West coast time zones.
• Employees are expected to attend in-person team onsites, typically once or twice per quarter for 2-4 days.
• Compensation includes base pay, target bonuses, and equity grants that vest quarterly.
• Benefits include a 401k with a 2:1 company match up to $15,000 annually, ESPP, health coverage, and annual wellness and productivity allowances.
• For accommodation requests during the application process, contact candidate_accommodations@upstart.com.