Head of Lifecycle Marketing, Core Products

About the role

You will oversee the lifecycle strategy for Upstart's Personal Loan and Small Dollar Loan products. This leadership position involves managing a team of marketers while collaborating across product, creative, and analytics departments to optimize customer journeys and drive revenue.

Key facts

What you'll do

• Define the lifecycle marketing strategy, roadmap, and execution for core lending products to meet revenue targets.
• Lead, mentor, and hire a team of Lifecycle Marketing Managers.
• Build and refine customer journeys using AI-powered decisioning, segmentation, and personalization.
• Coordinate with Product, Creative, Product Marketing, Analytics, and Growth Marketing to integrate customer experiences.
• Forecast revenue, track funnel performance, and report business outcomes to senior leadership.
• Improve lifecycle operations by enhancing audience strategy and team efficiency.

Requirements

• Bachelor's degree or equivalent practical experience.
• 10+ years of B2C lifecycle marketing experience.
• 3+ years of direct people management experience.
• 4+ years of hands-on experience using enterprise marketing automation platforms to build customer journeys.
• Experience managing performance-driven programs with ownership of revenue goals, forecasting, and funnel analysis.

Nice to have

• Experience with high-consideration consumer products or complex customer journeys.
• Background in financial services or other highly regulated sectors.
• Proficiency with customer data platforms for audience activation.
• Experience utilizing experimentation frameworks and AI-enabled marketing tools.

Skills & tools

• Enterprise marketing automation platforms
• Revenue forecasting and funnel analysis
• Customer data platforms
• AI-enabled marketing tools
• Cross-functional leadership and stakeholder management

Practical notes

• Time zone requirements: The team operates on East and West Coast time zones.
• Travel: While digital-first, the role requires periodic in-person collaboration. Teams typically meet 1-2 times per quarter for 2-4 days.
• Compensation: Includes base pay, target bonuses, and annual equity grants vesting quarterly.
• Benefits: Includes 401(k) with $2:$1 match up to $15,000, ESPP (US only), comprehensive health coverage, HSA contributions, income protection, paid parental leave, and annual wellness and productivity allowances.
• Hiring note: We are unable to hire in Quebec, Canada.
• Accommodations: Email candidate_accommodations@upstart.com for assistance with the application or interview process.