U-Chyung Lim
BD executive bridging institutional capital and Web3 infrastructure. At Lumia, built the ecosystem foundation for a $1.5B institutional raise led by Nomura Digital and $25M in node sales, growing from 2 to 40+ protocol integrations in 18 months. At Binance, managed DeFi institutional partner accounts and led coordination during a live exploit recovering $7M in user funds. Background spans institutional wealth management (CIMB, AmBank), enterprise distribution, and full-cycle Web3 BD. Fluent in English, Mandarin and Malay, strong Global institutional network.
Experience
Business Development — L1/L2 & Token Integrations
Travala.com
Closed L1/L2 token integration deals across 30+ institutional and protocol prospects; $100K in realised revenue. Built and managed full commercial BD cycle solo, prospecting through to close.
Chief Business Officer
Lumia (prev. Orion Protocol)
Rebuilt BD with a consultative, needs-first approach; grew from 2 to 40+ protocol integrations in 18 months. Strategic anchor play: landed 1inch first, then closed Uniswap, PancakeSwap, 0x, Airswap, Bitget Wallet, dYdX and GMX. Ecosystem foundation enabled Lumia's repositioning from legacy aggregator to credible L2, supporting $1.5B institutional raise (Nomura Digital) and $25M in node sales. Hired and scaled BD team of 4–5; owned partner sequencing, GTM and institutional relationship management.
Partnership & Account Manager — DeFi Institutional
Binance
Managed institutional DeFi partner accounts: product milestones, liquidity positioning, commercial alignment. $7M exploit recovery: led live cross-functional incident response protecting user funds and platform relationships. Negotiated six-figure recurring commercial arrangement under live market pressure.
District Manager
Digi Telecommunications
Built 200+ partner network; grew market share from 10% to 50%. $6M ROI. Owned full regional P&L.
Relationship Manager & Wealth Consultant
CIMB + AmBank Berhad
Grew managed assets from under $1M to over $4M; delivered $3M+ annually across loans, bonds, equities and insurance. Foundation in institutional client management, risk assessment and structured product sales.
Education
Anglia Ruskin University
BA (Hons)
Blockchain Business Models | Design Thinking for Innovation
Skills
KEY ACHIEVEMENTS
$1.5B Institutional raise (Nomura Digital)
supported by Lumia ecosystem built under BD leadership
$25M Node sales
enabled by the 40+ protocol partnership base built at Lumia in 18 months
$7M User funds recovered at Binance
through live exploit coordination led cross-functionally
$100K Realised revenue at Travala
from L1/L2 token integration deals closed solo in under 12 months
$6M ROI at Digi Telecoms
through distribution strategy across 200+ partner network