Tracy Giap
I close. Seven years in crypto BD — aggressive in outreach, relentless in follow-through, and obsessed with finding the deal others haven’t seen yet. I’ve built 100+ B2B ecosystem partnerships across chains, custody, and trading firms, generated $1M+ in revenue through partner-led channels, and driven $260M in trading volume in 5 months of mainnet. I don’t wait for inbound — I identify the right stakeholders, get in the room, and move fast. My BD motion maps directly onto staking and validator partnerships, and I’ve proven I can ramp any new vertical quickly. Every market I’ve entered, I’ve owned.
Experience
Head of Business Development
SynFutures.com
Remote
Perpetuals DEX — ecosystem chain partnerships, institutional BD, custody integrations, GTM execution across DeFi — Sourced and closed $7.5M in liquidity commitments for the perp launchpad — securing institutional partners and projects across DeFi. — Built and managed 100+ B2B ecosystem partnerships across chains, custody, wallets, and trading firms — including Monad, Arbitrum, Sui, Aptos, Avalanche, Base, Optimism, Plasma, Plume, Phantom, Binance Wallet, and OKX Wallet and more. — Primary BD contact for inbound chain partnerships — foundations actively approaching SynFutures to onboard their DEX, requiring commercial negotiation, technical scoping, and go-to-market execution. — Spearheaded launch of Monday Trade on Monad: scaled from 0 to 7K users and $260M+ in trading volume within 5 months — driven by ecosystem partner integrations and data-informed acquisition strategy. — Led partner storytelling and co-marketing execution for multiple product launches — aligning chains, wallets, ecosystem players and institutional partners around shared GTM milestones. — Organized 2 large-scale conferences and 10+ private events — deepening institutional and ecosystem relationships and driving top-of-funnel pipeline.
Head of Business Development
Bigcoin Vietnam
Vietnam’s leading crypto media and exchange platform — built the BD function from zero — Built the BD function from scratch, generating ~$1M in revenue through affiliate partnerships, direct sales, and co-marketing campaigns. — Planned and executed marketing campaigns combining affiliate outreach, community events, and data-driven channel optimization. — Organized 10+ community meetups and events with 50–300 attendees — building a loyal regional crypto network across Vietnam.
Business Development Manager
Galxe.com
Remote
Web3 credential and loyalty infrastructure — B2B partnerships, ecosystem outreach — Managed B2B partner outreach across crypto channels, sourcing 300–400 leads and coordinating campaigns with ecosystem partners across multiple geographies. — Managed KOL and affiliate programs — coordinating AMAs, referral campaigns, and co-marketing activations to drive user acquisition and product awareness in Vietnam and APAC. — Served as primary liaison for Vietnamese-speaking communities and APAC stakeholders — maintaining partner relationships across language and cultural boundaries. — Represented Galxe at online and offline events, managing cross-cultural stakeholder relationships and acting as a brand ambassador. — Tracked partner performance and growth metrics, using data to refine outreach strategy and prioritize high-value ecosystem partnership opportunities.
Business Development Manager (Contractor)
Space.id
Web3 domain and identity protocol — KOL and affiliate programs for APAC
Skills
AI TOOLS & HOW I USE THEM
MARKET RESEARCH
Mapping competitive landscapes, tracking chain launches, identifying emerging BD opportunities early
CAMPAIGN CRITIQUE
Pressure-testing campaign logic, messaging, and targeting before execution — catching weak points early
PRESENTATIONS
Building pitch decks, partner proposals, and co-marketing briefs faster and sharper
IDEA GENERATION
Brainstorming GTM angles, partnership structures, campaign concepts, and outreach positioning
DATA ANALYSIS
Interpreting partner performance data, on-chain metrics, and pipeline signals to refine strategy
ECOSYSTEM NETWORK & BD APPROACH
TOOLS
Claude, ChatGPT, Perplexity, Grok — used daily across research, writing, analysis, and deal prep
NETWORK DESCRIPTION
My existing network spans the exact stakeholder map for staking BD — L1/L2 foundations (Monad, Arbitrum, Sui, Aptos, Avalanche, Base, Optimism, Plasma, Plume), institutional custody providers (Anchorage, Cactus Custody), and major wallets (Phantom, Binance Wallet, OKX Wallet, MetaMask). These are relationships built through closed deals, not cold outreach.
EXPERIENCE SUMMARY
Seven years finding and closing deals in markets I was new to — every role required ramping fast on a new product, vertical, or region. Staking infrastructure is the next ramp.
INSTITUTIONAL UNDERSTANDING
I know how institutional partners and foundations make BD decisions because I’ve been in those rooms closing deals with them. Custody providers, ecosystem funds, trading firms, wallet integrations: I just need to understand what they need and how to get to yes.
OPPORTUNITY IDENTIFICATION
I track chain launches, protocol developments, and market shifts actively — identifying BD opportunities before they’re obvious is core to how I operate.