Victoria Okoroji
Product Marketing Manager with 6+ years launching and scaling Web3 products in early-stage and post-MVP environments. Specialized in messaging, positioning, GTM strategy, onboarding optimization, and feature adoption. Proven track record driving 32% activation growth, 22% MoM retention, and 40%+ new user acquisition via partner campaigns. Also experienced in AI training and facilitation, delivering live workshops that take non-technical professionals from zero to published AI outputs in under 90 minutes.
Experience
Product Marketing Manager
Gamic
- Co-led GTM strategy and feature adoption across multiple releases, aligning messaging across in-app, community, and partner channels.
- Designed onboarding journeys and in-app education with product and engineering teams, improving activation by 32%.
- Built gamified engagement and referral loops driving 22% MoM retention growth.
- Co-managed co-marketing launches with Polygon, Linea, and Degame — contributing 40%+ of new user acquisition.
- Scaled product education content library to 500+ assets across blogs, videos, and community channels.
Product Marketing Manager
Thresh0ld
- Owned messaging and positioning for institutional MPC wallet infrastructure; refined ICP and value propositions with founders.
- Built landing pages, product narratives, and outbound materials to validate PMF and generate enterprise interest.
- Launched GTM campaigns delivering 10% traffic growth and 80% uplift in social engagement.
Product Education & Community Marketing Partner
OKX Africa
- Led product education to onboard first-time crypto traders and reduce exchange onboarding friction.
- Delivered workshops on trading features, security, and platform usage across African communities.
- Gathered user feedback to improve onboarding flows and educational content.
Founder & Community Program Lead
Valucop Global
- Designed learning programs and career pathways for African professionals in blockchain and emerging tech.
- Built mentorship frameworks and project-based learning to improve job readiness and placement outcomes.
- Designed and delivered a live AI workshop for NGO professionals — participants went from zero AI experience to a published landing page, campaign video with voiceover, content repurposing system, and automated workflow within 90 minutes, using only free tools.
- Developed a 5-workflow AI resource guide for the Nigerian NGO sector; session published on YouTube as a public resource.
Education
MIVA Open University
MBA (In Progress)
Lagos, Nigeria
Madonna University
BSc.
Rivers State, Nigeria
Skills
Messaging & PositioningGTM StrategyFeature LaunchesOnboarding & ActivationLifecycle & Retention MarketingA/B TestingCommunity-Led AdoptionProduct EducationAI Workflow DesignCurriculum DevelopmentUser ResearchCross-Functional CollaborationGoogle Analyticsfunnel analysiscohort trackingproduct dashboardsBehaviour-based email workflowsonboarding sequencesCanvaChatGPTGeminiClaude AICapCutNotebookLMv0.devBolt.newGoogle Flow (Veo)Grok VideoElevenLabsSpeechmaZapierCOSTAR PromptingWorkflow Automation DesignAI Content Pipeline DevelopmentNotionsprint planningagile cross-functional team coordination