Mobile Marketing Lead - App Growth & Subscriptions | Remote

About the role

This position is for a Mobile Marketing Lead focused on increasing app downloads and subscription revenue for a mobile-first ecommerce business. You will be responsible for directly managing acquisition and growth strategies, not just defining them. The role requires a blend of mobile marketing, ecommerce, and subscription growth expertise, with experience in both B2B and B2C environments.

Key facts

What you'll do

Drive initiatives to increase mobile app downloads across various channels.

Boost subscription sign-ups through focused mobile marketing campaigns.

Perform hands-on mobile marketing activities for an ecommerce application.

Contribute to subscription growth strategies for both business and consumer audiences.

Discover and test new methods to improve user acquisition and conversion rates.

Track important mobile growth indicators and adapt strategies based on performance data.

Requirements

Demonstrated experience leading mobile marketing efforts.

Substantial practical experience in mobile app growth.

Proven ability to increase app downloads and subscription acquisition.

Experience working with mobile-centric ecommerce products.

Familiarity with both B2B and B2C marketing approaches.

Comfort working independently and focusing on execution.

Nice to have

Experience in both B2B and B2C marketing motions.

Skills & tools

Mobile marketing

App growth

Subscription acquisition

Ecommerce

B2B marketing

B2C marketing

Practical notes

Application deadline: August 27th, 2026

Eligible countries: Argentina, Brazil, Canada, Colombia, Costa Rica, Mexico, United States of America, Uruguay