Marketing Automation Specialist - Dynamics CRM | Remote

About the role

We are seeking a Marketing Automation Specialist to manage and enhance marketing campaigns using Microsoft Dynamics CRM. This role involves full ownership of campaign lifecycles, from technical setup to performance analysis, with a focus on data-driven improvements.

Key facts

What you'll do

• Develop and oversee marketing campaigns within Microsoft Dynamics CRM.
• Construct and maintain automated marketing sequences, including triggers, audience segmentation, and lead nurturing paths.
• Examine campaign performance metrics to identify patterns, areas for improvement, and optimization opportunities.
• Consistently refine campaigns based on insights derived from data analysis.
• Ensure the accuracy and cleanliness of data within Dynamics CRM for reliable reporting and segmentation.
• Coordinate with marketing and sales teams to align campaign activities with overall business objectives.
• Resolve issues within automation processes to ensure consistent and effective campaign delivery.
• Provide reports on campaign effectiveness and automation system status to relevant parties.

Requirements

• Demonstrable experience managing campaigns across various marketing channels.
• Practical experience with Microsoft Dynamics CRM, specifically its marketing automation functionalities.
• Proficient in data analysis, with the ability to convert performance data into actionable recommendations.
• Proven ability to build and maintain marketing automation workflows.
• High attention to detail, particularly concerning data integrity and campaign quality assurance.
• Effective communication skills for collaboration with marketing and sales departments.

Nice to have

• Experience connecting Dynamics CRM with other marketing or sales technology platforms.
• Knowledge of lead scoring methodologies and customer lifecycle marketing strategies.
• Familiarity with business intelligence or reporting tools in addition to Dynamics CRM's native reporting features.

Skills & tools

• Microsoft Dynamics CRM

Practical notes

• Application deadline: August 27th, 2026
• Eligible countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Uruguay