Manager, Amazon Advertising | US Brands

About the role

THG is seeking a highly motivated and experienced Manager to lead Amazon Advertising initiatives for our US brands. This role is central to developing, executing, and optimizing advertising strategies across Amazon's Vendor Central and Seller Central platforms. The successful candidate will be responsible for managing campaigns that enhance brand visibility, drive sales, and improve overall advertising performance. Working closely with internal teams and Amazon representatives, the Manager will ensure that advertising efforts align with broader business goals and deliver measurable results. This position requires a strategic thinker with a strong understanding of Amazon's advertising ecosystem, data analysis, and campaign management, all within a fast-paced e-commerce environment. The role offers an exciting opportunity to influence the growth trajectory of THG's brands on one of the world's largest online marketplaces.

Key facts

What you'll do

• Develop comprehensive advertising strategies tailored to the US Amazon marketplace, focusing on both Vendor Central and Seller Central platforms to maximize brand exposure and sales.
• Manage the end-to-end execution of Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, ensuring optimal performance and budget utilization.
• Monitor campaign performance regularly using Amazon's analytics tools such as Amazon Marketing Cloud and Brand Analytics, making data-driven adjustments to improve KPIs like click-through rate, conversion rate, and return on ad spend.
• Conduct detailed keyword research and audience segmentation to refine targeting and reach the most relevant customers for each brand.
• Collaborate with Amazon account managers and representatives to stay updated on new advertising features, platform changes, and best practices, ensuring the brands stay ahead of the competition.
• Work closely with internal marketing, product, and sales teams to ensure advertising campaigns are aligned with overall brand messaging, product launches, and promotional activities.
• Prepare detailed reports and presentations on campaign performance, providing insights and recommendations to senior management and stakeholders.
• Coordinate with creative teams to develop compelling ad creatives and assets that resonate with target audiences and meet Amazon's specifications.
• Manage campaign budgets effectively, ensuring cost efficiency while achieving desired performance metrics.
• Stay informed about industry trends, competitive landscape, and emerging opportunities within Amazon advertising to continuously improve campaign strategies.
• Support the integration of advertising efforts with other digital marketing channels to create a cohesive brand presence across platforms.
• Participate in cross-functional meetings to align advertising initiatives with broader marketing and business objectives, ensuring consistency and synergy across all efforts.

Requirements

• 2-4 years of hands-on experience managing Amazon Advertising campaigns on both Vendor Central and Seller Central.
• Deep understanding of Amazon's advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Proven experience with Amazon Marketing Cloud and Brand Analytics tools to analyze campaign data and derive actionable insights.
• Strong analytical skills with the ability to interpret complex data sets and translate them into strategic recommendations.
• Proficiency in Microsoft Excel, PowerPoint, and other data analysis tools for reporting and presentation purposes.
• Demonstrated success in managing multiple campaigns simultaneously while meeting deadlines and performance goals.
• Excellent communication skills, capable of collaborating effectively with internal teams, external vendors, and Amazon representatives.
• Experience working in a fast-paced e-commerce environment, with the ability to adapt quickly to platform updates and market changes.
• Knowledge of digital marketing principles and best practices relevant to Amazon advertising.
• Ability to think strategically and execute tactically, balancing short-term performance with long-term brand growth.

Nice to have

• Familiarity with broader digital marketing trends and how they intersect with Amazon advertising strategies.
• Prior experience working within the beauty or consumer goods sectors, understanding their unique branding and promotional needs.
• Knowledge of other digital advertising platforms and tools outside of Amazon, such as Google Ads or social media advertising, to support integrated marketing campaigns.
• Experience working with cross-functional teams, including creative, product, and sales, to ensure cohesive campaign execution.
• Fluency in additional languages relevant to the US market or international expansion efforts.

Skills & tools

• Expertise in Amazon advertising platforms and tools, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Proficiency with Amazon Marketing Cloud and Brand Analytics for data analysis and campaign optimization.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills to collaborate across teams and with external partners.
• Ability to manage multiple campaigns and priorities efficiently in a dynamic environment.
• Familiarity with digital marketing best practices and industry trends.
• Competence in Microsoft Excel, PowerPoint, and other relevant data reporting tools.

Practical notes

• Salary range: $110,000 to $120,000.
• The role involves a hybrid work model, with three days in the office and two days remote, based in New York City.
• Benefits include comprehensive medical, dental, and vision plans, a 401K plan with a 5% company match, paid time off, and employee discounts on THG brands.
• THG is committed to fostering a diverse and inclusive workplace and encourages applications from individuals of all backgrounds.
• Candidates selected for interviews will be asked to specify any accommodations needed to support their participation throughout the process.
• Due to the high volume of applications, we aim to respond within 14 days. If you do not hear from us within that period, please feel free to follow up for updates.
• This position is on-site in New York City; no remote or hybrid options outside the specified work arrangement are available.
• The company values innovation, collaboration, and a results-driven mindset, seeking candidates who are eager to contribute to the growth of THG's brands on Amazon.