Social Content Lead (Own Brands)

About the role

This position drives the social media presence for THE ICONIC's Own Brand portfolio, turning brand identity into scroll-stopping content. You will build and nurture online communities, track what resonates, and collaborate with internal teams to ensure every post supports broader marketing goals. The role sits within the Influencer and Social function and reports to the Senior Influencer & Social Manager.

Key facts

What you'll do

• Run daily social operations for designated Own Brand channels, from content creation through publishing
• Build and maintain content calendars that keep posting cadence steady and communities active
• Write, design and schedule posts that match each brand's voice and visual guidelines
• Monitor comments and messages, responding promptly to keep conversations going
• Pull performance data, interpret results and recommend content or strategy adjustments
• Track emerging platform features, trending formats and cultural moments relevant to Own Brands
• Contribute creative concepts and storytelling angles for campaigns and launches
• Evaluate influencer and user-generated content for potential reposting on brand channels
• Handle inbound influencer collaboration requests
• Work alongside Marketing, Creative, Product, Paid Media, Customer Service, Analytics and Insights teams to align messaging across touchpoints

Requirements

• Minimum 2 years of hands-on social media experience
• Bachelor's degree in Marketing, Communications or a related discipline, or equivalent professional background in influencer marketing, social media or public relations
• Deep familiarity with the influencer landscape on Instagram, TikTok and YouTube
• Proven ability to juggle content calendars, deadlines and competing priorities
• Understanding of how organic content can be amplified through paid support
• Strong written communication and visual storytelling abilities
• Comfortable interpreting analytics to shape future content direction
• Detail-oriented with solid organisational and multitasking skills
• Collaborative mindset with confidence working across departments
• Customer-first thinking when managing community interactions
• Adaptable approach, able to shift direction quickly when needed
• Digital-native perspective with an app and mobile-first mentality

Skills & tools

• Content creation and copywriting for social platforms
• Social scheduling and publishing tools
• Community management
• Performance reporting and analytics interpretation
• Cross-functional coordination

Practical notes

• For accessibility accommodations during the application or interview process, contact talent.attraction@theiconic.com.au
• Submitting an application means you accept THE ICONIC's Candidate Privacy Policy