Growth Lead - Sell Side

About the role

Join tem to drive the growth and marketing strategy for our sell-side operations, focusing on renewable energy generators. This role involves launching new products and expanding into new markets, combining product marketing, growth operations, and a first-principles approach. You will be instrumental in bringing complex, AI-driven energy transaction technology to market.

Key facts

What you'll do

• Lead product marketing and go-to-market strategies for all sell-side product launches.
• Develop and manage demand generation for the sell-side, measured by GWh of marketing-sourced pipeline.
• Build and expand the sell-side marketing function, overseeing activation and content marketing efforts.
• Define product positioning and messaging for a sophisticated generator audience, translating technical details into clear value propositions.
• Create comprehensive launch materials, including narratives, sales enablement tools, tender documents, explainer content, and pricing FAQs.
• Execute each product launch as a measurable campaign with specific targets and attribution.
• Establish and scale the sell-side demand engine through campaigns, events, webinars, and lifecycle marketing.
• Manage and report on marketing-sourced pipeline against quarterly targets.
• Scale successful initiatives, such as case study generation and sector-specific focuses.
• Design and implement a system for marketing experimentation.
• Mentor and guide marketing team members, fostering a first-principles approach.
• Develop AI-native workflows for content production, attribution, and reporting.
• Collaborate closely with the origination team, recognizing sales as a key stakeholder.

Requirements

• Demonstrated experience in product marketing, successfully launching technical products in fields like energy, fintech, infrastructure, or B2B platforms.
• Proven expertise in go-to-market strategies and demand generation, with a track record of building measurable demand engines and owning pipeline targets.
• Ability to operate as a first-principles generalist, capable of crafting narratives, building landing pages, briefing events, and analyzing data independently.
• Comfortable leading a small team while remaining hands-on in a player-coach capacity.
• Familiarity with AI-native work methodologies, utilizing agents and automation by default.

Nice to have

• Experience with community-powered go-to-market strategies.
• Knowledge of energy, climate, or generator-side markets.
• Experience launching products in new geographical regions.
• History of building a marketing function from the ground up within a scale-up environment.

Skills & tools

• Product marketing
• Go-to-market strategy
• Demand generation
• Campaign management
• Sales enablement
• Content creation
• Data analysis
• AI automation

Practical notes

• This is a remote role.
• Benefits include 25 days holiday plus public holidays (with flexibility to swap public holidays), and your birthday off.
• Home working budget of up to GBP1,200 or EUR1,200 annually for remote setup.
• Wellbeing budget of up to GBP150 or EUR150 monthly.
• Flexible working with clear core hours and no internal meetings on Friday afternoons.
• The interview process typically takes 2 to 3 weeks and includes an intro call, hiring manager interview, skills interview with a practical exercise, and a culture add interview.
• Applications from all backgrounds are encouraged; don't hesitate to apply even if you don't meet every requirement.