Digital Marketing & Communications Associate

About the role

Telesat is looking for a professional to manage our digital footprint across web, social, and search platforms. You will report to the Director, Corporate Communications and focus on driving brand awareness through strategic content and technical optimization.

Key facts

What you'll do

• Produce written and multimedia content for both internal and external audiences.
• Maintain a centralized content calendar to keep messaging consistent.
• Manage social media accounts on LinkedIn and X, including scheduling, publishing, and performance tracking.
• Update and maintain the corporate website using WordPress.
• Execute SEO strategies, including keyword research and technical improvements for web pages and press releases.
• Optimize digital content for AI-driven search discovery.
• Use marketing automation tools like Marketo to run campaigns and generate performance reports.
• Analyze data from social and web channels to provide actionable insights.

Requirements

• Bachelor degree in Marketing, Communications, Digital Media, or a related discipline.
• 3 to 5 years of professional experience in marketing or communications, ideally within aerospace, telecommunications, technology, or defence sectors.
• Proven ability to manage corporate websites via WordPress or similar CMS.
• Practical experience with SEO, keyword research, and web analytics.
• Familiarity with marketing automation software such as Marketo, HubSpot, or Pardot.
• Proficiency in writing, editing, and proofreading.
• Must be legally authorized to work in Canada.
• Ability to obtain Reliability Status.

Nice to have

• Experience with Adobe Creative Suite or Canva.
• Skills in basic photography or videography.

Skills & tools

• WordPress
• SEO and AI search optimization
• Social media management (LinkedIn, X)
• Marketing automation (Marketo, HubSpot, or Pardot)
• Web analytics
• Content strategy

Practical notes

• Occasional travel may be required for this position.