Tarun Mandalam
Founder-turned-marketer with 4+ years building revenue engines across B2B SaaS and enterprise tech. Sold my first startup (Echo, acquired by Spreetail EU) before going deep on GTM, RevOps, and Growth.
Experience
Growth Lead/GTM Lead
SalesMonk
- Led the 0 to 1 marketing build at SalesMonk for the SAP ecosystem - designed and executed a full-funnel strategy across LinkedIn, SEO, email, Google Ads, webinars, and CXO dinners to contribute over $500K in qualified pipeline.
- Owned RevOps and SalesOps end-to-end - built marketing automation workflows via n8n and HubSpot while improving CAC and ROAS across paid and organic channels
- Solved Funnel bottlenecks by building targeted nurture journeys, tightening lead scoring, and creating content that moved prospects through the funnel.
- Led Sales Team and helped with enablement and cross-functional execution - equipped the team with battle cards, sequencing frameworks, and campaign-aligned outreach, while working end-to-end with sales on deal progression, feedback loops across the full revenue cycle.
Marketing Operations Manager
Saas Labs
- CRM Management: Led CRM optimisation for platforms like HubSpot and Salesforce, enhancing pipeline visibility and scheduling efficiency, resulting in a 15% boost in lead engagement.
- Lead Attribution and Routing: Developed scoring and routing models, aligning sales and marketing to improve lead prioritisation, increasing conversion rates by 12%
- Marketing Analytics and CRO: Leveraged BigQuery, Tableau, and Google Analytics to improve funnel efficiency. Utilized Factors.ai and VWO to improve funnel efficiency and align marketing strategies with sales goals.
Program Manager (Marketing)
Pixis, Bangalore
- Establish positioning, identify target audiences, and lead the execution of marketing programs across channels like emails and linkedin with MQL conversion rates around 10%.
- Utilized tech stack including Salesforce, Hubspot, Zoominfo, Dripify, Lusha, LinkedIn Campaign Manager, and Apollo to streamline marketing operations
- Led marketing operation projects including CRM integrations, database cleanup, budgeting decisions, and automating reporting for the sales team, improving efficiency and data accuracy.
- Other Projects include: Building Pixis Podcast - The Growth Caffeine , and bringing nearly 10x the subscribers in 6 months.
Chief Marketing Officer
Echo, Bangalore
- Co-led the full sales motion across India and the US , securing 12-14 paid customers and 20+ pilot customers in the Retail and D2C sectors within the first three months.
- Built and owned the entire marketing engine - produced 200+ content pieces across social and blogs, drove brand visibility from scratch, and executed paid social campaigns on Facebook and LinkedIn.
- Led the company through its acquisition by Spreetail (EU), managing due diligence, positioning, and stakeholder communication across the sale process.
- Directed paid media strategy including market research, keyword structure, and audience targeting across Google and LinkedIn, improving campaign effectiveness and customer acquisition.
Associate Strategist, Procurement
SuperK, Cuddapah
- Developed a comprehensive roadmap for direct store delivery process for retail stores, enhancing procurement efficiency and market strategy
- Designed dashboards in Metabase and SQL to generate customer insights, improving decision-making processes
- Managed customer and vendor operations across all Stores.
Education
BITS Pilani, Goa Campus
B.E.
BITS Pilani, Goa Campus
MSc.
BITS Pilani, Goa Campus
Skills
Full Funnel GTMOutbound MarketingMarketing OperationsPaid Ad Strategy - Google and LICRM ManagementProduct MarketingBrand MarketingData AnalysisSales EnablementStrategic Planning & AnalysisHubspot MarketingGA4 and Google AdwordsBigQueryTableau and SQLExcel and VBAn8n and Make.comVWO and Factors.aiSalesforce AdminMarketing AutomationChillipiperLinkedin Campaign ManagerSEO and AEO
Certifications
Salesforce Admin
Trailhead
Hubspot Marketing Software
Certificate in Venture Deals
Kauffman VC Fellows and Techstars
Data Analysis Using Python
Intermediate Python - Data Camp
ABM Marketing
Udemy
Salesforce Admin Certificate
Udemy
Projects
Financial Analysis of Desalination techniques.
Re-engineered the efficiency of oil scrubbers in the CS2 extraction process
Aditya Birla Chemicals