Product Marketing Manager

About the role

Join Tailscale to help define and communicate the value of our product. You will translate customer needs and technical capabilities into compelling narratives that drive market adoption. This role requires close collaboration across product, marketing, and sales departments.

Key facts

What you'll do

• Become an authority on our user base, understanding their challenges and motivations.
• Partner with product, sales, and marketing to shape product positioning and messaging.
• Manage the go-to-market strategy for new product launches, overseeing project execution and measuring impact.
• Develop sales enablement materials such as presentations, datasheets, and training content.
• Conduct market and competitor research to inform strategy and product direction.
• Represent the company at industry events, gathering insights and sharing product value.
• Contribute to generating sales pipeline through effective marketing initiatives.

Requirements

• A minimum of 5 years of experience in product marketing, sales enablement, or a related function.
• Demonstrated success in marketing complex technical products.
• Experience managing multifaceted projects with multiple work streams.
• A data-informed approach to problem-solving and measuring campaign effectiveness.
• The ability to adapt to evolving priorities and navigate ambiguity.
• Strong interpersonal skills for effective cross-functional communication and negotiation.
• A proactive mindset focused on execution and continuous improvement.

Nice to have

• Previous experience in a startup environment.
• Familiarity with networking or security products within SaaS or cloud contexts.

Skills & tools

• Product marketing
• Sales enablement
• Market analysis
• Competitive analysis
• Cross-functional collaboration

Practical notes

• Salary range: $144,000 - $177,000 USD
• Comprehensive benefits package including health, vision, and dental with no waiting period.
• Employer-funded retirement contributions.
• $1500 USD annually for professional development.
• Home office setup support including a company laptop and internet reimbursement.
• Paid parental leave.
• Company-wide and team-specific in-person gatherings.