Data Analyst Intern - Advertising Optimization

About the role

Join our Budapest team to support Dynamic Creative Optimization campaigns for international advertisers. This internship focuses on data-driven campaign management, performance monitoring, and the execution of A/B testing strategies.

Key facts

What you'll do

• Track daily campaign performance to ensure key metrics and targets are achieved.
• Oversee budget allocation and pacing to maintain efficiency.
• Adjust campaign variables such as audience segments, bids, devices, sites, and creative assets.
• Design, implement, and evaluate A/B testing experiments.
• Prepare performance reports and data-backed recommendations for clients and internal teams.
• Present analytical findings during business meetings to address challenges and suggest improvements.

Requirements

• Current student or graduate holding a B.Sc in Computer Science, Business Informatics, or a related field.
• Ability to commit to a schedule of approximately 3 days per week.
• Proficiency in SQL and Excel, including pivot tables and complex functions.
• Strong foundation in mathematical and statistical principles.
• Logical problem-solving skills and the ability to manage tasks independently.

Nice to have

• Experience with Python.

Skills & tools

• SQL
• Excel
• Data Analysis
• A/B Testing
• Performance Marketing

Practical notes

• This role follows a hybrid work model requiring 3 days per week in the office.
• Taboola is an equal opportunity employer focused on merit and business requirements.
• All submitted personal information is processed according to the Taboola Candidates Data Policy.