Ad Operations Specialist

About the role

You will join the Ad Operations team in Gurugram to manage the setup, execution, and optimization of digital advertising campaigns. This position involves working with cross-functional partners to ensure high-quality delivery and performance for our clients.

Key facts

What you'll do

• Manage the setup, monitoring, and optimization of native, display, and video campaigns.
• Execute campaign configurations within the Taboola Realize DSP.
• Conduct quality assurance checks for tracking, creative rendering, and campaign launches.
• Track campaign health, budget pacing, and delivery metrics.
• Investigate and resolve technical issues related to tracking, targeting, or delivery.
• Analyze performance data to provide actionable insights for internal stakeholders and clients.
• Use SQL to validate datasets and identify performance anomalies.
• Integrate AI tools to automate reporting and improve operational workflows.
• Collaborate with Account Management, Customer Success, Product, and Engineering departments.

Requirements

• Minimum 2 years of experience in Ad Operations, Digital Marketing, or the Ad Tech industry.
• Understanding of the programmatic ecosystem, including SSPs, DSPs, DMPs, Ad Exchanges, and RTB.
• Experience with campaign trafficking, troubleshooting, and performance monitoring.
• Knowledge of digital advertising KPIs and pricing models such as CPM, vCPM, CPC, CPCV, CPA, and ROAS.
• Proficiency in Microsoft Excel, including Pivot Tables, XLOOKUP, VLOOKUP, and advanced formulas.
• Working knowledge of SQL for querying, joining, and aggregating data.
• Communication skills for managing global stakeholder relationships.

Nice to have

• Familiarity with platforms like Google Ad Manager, The Trade Desk, DV360, Google Ads, or Outbrain.
• Ability to use browser debugging tools, JavaScript, or HTML for tracking pixel and website integration issues.
• Experience with AI productivity tools like ChatGPT, Claude, or Gemini for process automation.
• Knowledge of APIs, tag management, and third-party measurement solutions.

Skills & tools

• Microsoft Excel
• SQL
• Programmatic Advertising (DSPs, SSPs, Ad Servers)
• Campaign Trafficking
• Data Analysis

Practical notes

• This role follows a hybrid work model.
• Taboola is an equal opportunity employer.
• Applications are processed according to the Taboola Candidates Data Policy.