Head of Go-to-Market, Thrive

About the role

This position is central to the success of our Pulse product, bridging product marketing, commercial strategy, and market expansion. You will be a key leader responsible for shaping how Pulse is perceived and adopted in the market.

Key facts

What you'll do

• Define the core messaging, positioning, and competitive advantages that clearly articulate Pulse's superiority over existing solutions.
• Develop materials and frameworks to support the commercial team, enabling them to effectively communicate value and handle competitive inquiries.
• Proactively identify and pursue new market opportunities through systematic analysis and AI-driven intelligence gathering.

Requirements

• Minimum of 7 years of experience in product marketing or go-to-market roles, with a proven track record in positioning and competitive strategy.
• Demonstrated experience in product marketing, go-to-market strategy, and sales enablement.
• Experience collaborating with sales and customer success teams.
• Proven ability to build competitive intelligence frameworks from the ground up.
• This is an individual contributor role.

Nice to have

• Experience in digital health companies with strong commercial operations.
• Background in high-caliber B2B software or SaaS companies.
• Experience developing competitive displacement narratives that improved win rates.
• Experience using AI tools for market canvassing and opportunity identification.
• Experience selling to multinational clients.
• Prior experience in healthcare, digital health, or employer benefits.

Skills & tools

• AI fluency is a core expectation; candidates should be prepared to share examples of using AI for productivity, workflow creation, or embedding into processes.

Practical notes

• Compensation range: $200,000 - $250,000 (includes base, variable, and equity).
• Benefits include comprehensive health, dental, and vision insurance, life insurance, financial advisory services, supplemental insurance, HSA, equity shares, discretionary PTO, parental leave, 401(k), flexible working hours, and free digital therapy.
• Applicants must have legal authorization to work in the United States; visa sponsorship is not provided.
• Application deadline: October 18, 2024.