Enthusiastic Digital Product Manager with an MBA from IIM Indore and 5 years of experience across digital transformation, e-commerce, product management, and analytics. Proven track record of driving conversion, scaling growth initiatives, and leading successful brand and product launches through design & data-driven strategies.
TATA Group - Titan Company Limited
Built card, digital gold wallet, payment interfaces, and SI AutoPay systems serving 1.2M+ customers, achieving 83%+ payment success rates and generating $150M+ revenue; directly led a 7-member core team and coordinated with 50+ cross-functional stakeholders across business, finance, legal, engineering, technology, supply chain, and retail while spearheading GTM, PRDs writing, engineering development / Scrum execution. Improved user acquisition, retention for (www.tanishq.co.id/digigold/home) by resolving UX friction across onboarding, KYC, investing, & wallet interactions; leveraged digital investment psychology to design incentive-driven growth loops, enhance liquidity by jewellery redemption & strengthen fraud prevention systems. Spearheaded website design, product dev, and re-platforming for miabytanishq.com, tanishq.co.in, skinn.in, and irtn.in on Salesforce Commerce Cloud & CRM, resulting in a 23x improvement in conversion rates within 12 months. Coordinating with globally teams : Negotiating, contact management and value management with International digital Vendor partners like Paypal, JustPay, FullStory(Singapore), Speedsize(London), Syte(Israel), Yotpo(Sydney) Leading GTM, digital marketing across SEO and performance channels, sustaining a ROAS of 6–9x while driving over $27million in e-commerce conversions and retail leads AI Transformation Lead: Deployed Google Vertex AI across digital commerce, improving personalization, search, and content automation while cutting e-commerce operational costs by 50% through IT spend optimization. Led AI-driven agile execution for the shopping app Beyon and multiple modules using Claude Opus, enabling scalable API integrations, analytics-led experimentation, and 100+ feature rollouts through A/B testing = 290% increase in NPS. Owned e-commerce marketplace enablement and growth across Amazon, Myntra, Flipkart, Tata CLiQ, and Tata Neu, driving scale, assortment expansion, and profitable e-com growth. (GTM, Owning & Driving Product Road Maps)
Cipla
Managed a portfolio of respiratory device brands with a business of $10Mn pan India and 50+ associates
NPCI
Evaluated industry + competitor mapping for creating expense management system for RuPay commercial cards Devised commercial plan for corporate finance cards with implementation plan (Est $3.3 million new revenue stream)
MBA
one of India’s top MBA institutions
B.Tech
an institute of national importance
Titan Company Ltd.
Consistently ranked in the Top 2.5% of the organisation throughout tenure, receiving an “Exceeded Expectations” rating across all active performance cycles and several other corporate awards
Cipla
For a Brand that I worked upon