Freelance Performance Marketing Creative Strategist

About the role

Superside is seeking a freelance expert to bridge the gap between high-level brand identity and paid social performance. You will guide the evolution of creative assets to ensure they meet both aesthetic standards and conversion goals in a fast-paced environment.

Key facts

What you'll do

• Provide insights on current paid social trends, including platform updates and shifting content formats.
• Define channel strategies to determine the most effective ways for brands to maintain a presence on paid social.
• Modify major brand campaigns for specific placements such as stories, feeds, and native ad units.
• Refine the briefing process to ensure creative teams receive instructions that balance brand quality with performance data.
• Organize large-scale creative testing frameworks, including managing variants, hook development, and iteration cycles.

Requirements

• Proven background in creative or content strategy with direct involvement in paid social platforms including Meta, TikTok, Google Display, and YouTube.
• Previous in-house experience working directly for a brand rather than exclusively within an agency setting.
• Demonstrated history of taking full ownership of paid social creative strategies.
• Experience managing the production of hundreds of advertisements on a monthly basis.
• Ability to communicate effectively with both executive leadership regarding brand vision and creative teams regarding specific shot lists.

Skills & tools

• Paid social strategy
• Creative briefing
• Performance marketing analytics
• Creative testing and automation
• Meta
• TikTok
• Google Display
• YouTube