B2B Web3 marketing lead with 6+ years owning go-to-market for fintech, stablecoin, and real-time data infrastructure products. A player-coach who wins at on-chain campaigns product marketing, social media content, demand generation, and events end to end.
Extsy
Remote
Led end-to-end GTM for a fintech trading platform, launching P2P trading, a crypto card, and one-stop offramp payments and settlement products taken from V1 to market.
Raised $5.8M across private and public sale by owning the launch narrative and onboarding institutional liquidity-provider partnerships.
Scaled testnet to V2 reaching 150K+ users in 8 months and grew treasury to $24M through deposit, referral, KOL, and ambassador demand programs.
Built the content engine and research-backed commentary on stablecoins, L2 scaling, and RWA settlement; ran KOL/influencer campaigns that lifted mentions and retweets 60%.
BitGo
Bengaluru, IN
Owned product marketing and content for monthly custody, wallet, and settlement releases, sustaining 25%+ engagement growth among institutional decision-makers.
Built messaging frameworks and solution narratives for MPC/multi-sig custody and L1/L2 settlement, tailored to CIOs, COOs, and compliance leaders at banks, exchanges, and VASPs.
Produced sales enablement one-pagers, explainer decks, objection-handling briefs that BD used to win regulated counterparties.
Merkle Science
Bengaluru, IN
Owned product marketing and editorial for a compliance data platform serving fintechs, banks, exchanges, and custodians working with digital assets and stablecoins.
Created positioning and messaging for analytics, transaction-monitoring, and risk products; cut onboarding time 40% and lifted upsell revenue 50% via vertical one-pagers and case studies.
Ran SEO and thought leadership on DeFi, L2 adoption, and stablecoin regulation, growing organic impressions 900% YoY with compliance and policy audiences.
Blockwiz
Remote
Led multi-format content strategy and managed a 6-person team; lifted content visibility 50% and conversion 20% through data-driven editorial decisions.
Magpie XYZ
Remote
Built technical content and a Twitter growth engine for a restaking protocol grew followers 25%, drove a 20% lift in registrations, and cut support queries 30% via a GitBook knowledge base.
B.A.
Token launch · KOL · Web3 ecosystem growth · institutional relations
X · LinkedIn · Discord · Telegram · · DeBank · Kaito · Buffer · HubSpot · Brevo · Beehiiv
Figma · Canva · Adobe Premiere Pro · market snapshots · short-form video
Google Analytics · Hootsuite · Brandwatch · Sprout Social · Crayon · organic growth optimization
Meta Ads · Google Ads · Tiktok · X Ads
Task-on | Zealy | Galxe | Layer3 | The Arena | Token staking | User Acquisition | On-chain campaign |
ChainShot
LinkedIn Learning