Dragos Suciu

Led SEO content strategy that secured 9 page-one rankings on Google Romania across high-value keywords, covering 19,600+ combined monthly searches. Grew organic search impressions from 27,000 to 58,000 per week (+110%) while generating ~2,300 monthly organic clicks to key product pages. Audited end-to-end acquisition-to-conversion funnel using GA4 and external testing; delivered optimization roadmap that improved new account activation rates. Mapped customer journey friction points across onboarding and engagement stages; recommendations reduced drop-offs and improved platform adoption.

Designed lifecycle campaigns targeting audience stickiness and reactivation across the Romanian market. Built segmented email sequences for distinct subscriber cohorts, improving retention and platform ecosystem usage across the full funnel. Launched AI-focused landing pages for targeted segments, achieving ~22% conversion rate. Authored go-to-market positioning document synthesizing traffic data, competitive benchmarking, and behavior analysis across 6 competitors.

Proposed three strategic positioning options with data-driven justifications; recommendations adopted by leadership to define Romania market direction. Built data-driven lifecycle and newsletter strategies using audience segmentation, personalization, and automated journeys; increased subscriber engagement. Executed localized multi-channel campaigns (email, social, web) for Romania; coordinated strategic partnership from brief through to launch. Delivered weekly KPI reports to cross-functional stakeholders (product, growth, leadership); insights drove iterative campaign and funnel optimization.