Product Marketing Lead, Billing

About the role

Stripe is seeking a seasoned leader to direct the go-to-market strategy and user growth for the Billing product suite. You will manage the positioning and adoption for Subscriptions, Invoicing, and Metronome while guiding a team of product marketers.

Key facts

What you'll do

• Create and execute comprehensive go-to-market plans for Billing products, covering audience segmentation, messaging, and post-launch growth.
• Manage and mentor a team of product marketers to ensure high-quality strategic output and execution.
• Analyze competitive landscapes and enterprise customer feedback to influence product roadmaps and commercial strategy.
• Translate intricate revenue management features into clear value propositions for technical and executive stakeholders.
• Collaborate with Sales, Demand Generation, Partnerships, and Campaigns to provide the materials and narratives necessary for enterprise engagement.
• Coordinate cross-functional groups to align senior leadership on launch sequencing and business outcomes.
• Track performance through product and sales data to refine strategy and uncover new growth areas.
• Act as a spokesperson for the Billing product line in executive meetings, industry events, and customer interactions.

Requirements

• 15+ years of experience in product marketing, specifically within the B2B technology sector.
• 3+ years of direct people management experience with a history of building high-performing, cross-functional teams.
• Proven expertise in marketing to enterprise-level clients, including navigating long sales cycles and complex buying committees.
• Ability to shift between high-level strategic planning and granular execution.
• Strong verbal and written communication skills, with the ability to simplify technical concepts for diverse audiences.

Nice to have

• Background in payments, billing, subscription management, financial operations, or related fields.
• Prior experience marketing products to AI companies.

Skills & tools

• Go-to-market strategy
• Enterprise marketing
• Product positioning
• Team leadership
• Cross-functional collaboration
• Data-driven performance analysis