Lifecycle Marketing Manager, Capital

About the role

This position focuses on expanding the reach and adoption of Stripe Capital, a financing product that has supported over 81,000 businesses in 2025. You will manage global lifecycle marketing strategies to drive user acquisition, product activation, and revenue growth through personalized, multi-channel campaigns.

Key facts

What you'll do

• Design and execute global lifecycle campaigns using email and in-product messaging to meet business goals.
• Expand marketing efforts into new channels such as direct mail and push notifications.
• Research customer needs to improve user experience and inform campaign development.
• Use behavioral data and machine learning to deliver personalized marketing at scale.
• Evaluate campaign performance, identify trends, and share insights with cross-functional partners.
• Work with Product, Engineering, Data Science, Analytics, Sales, and Marketing teams to align on strategy.

Requirements

• 7+ years of experience in marketing roles focused on multi-channel campaign creation.
• 5+ years of experience analyzing campaign performance and implementing data-driven improvements.
• 5+ years of experience drafting marketing briefs.
• 3+ years of experience using data, AI, and machine learning techniques in marketing.
• 3+ years of experience in B2B marketing.
• 3+ years of experience managing email, direct mail, and push notification programs.

Nice to have

• Experience using Marketo, Salesforce, or Salesloft.
• Background in the fintech industry, specifically with lending products.

Skills & tools

• Marketing automation
• Behavioral data analysis
• Campaign strategy and execution
• Cross-functional collaboration
• Machine learning application in marketing