CRM Marketing Manager

About the role

This position will drive customer engagement and retention through strategic CRM initiatives. You will be responsible for developing and executing marketing campaigns that deepen customer relationships and encourage repeat business.

Key facts

What you'll do

Develop and implement comprehensive CRM marketing strategies to enhance customer loyalty and lifetime value.

Manage the execution of email and other direct marketing campaigns, from concept to analysis.

Analyze campaign performance and customer data to identify trends and opportunities for optimization.

Collaborate with cross-functional teams, including product and engineering, to improve the customer journey.

Oversee the segmentation of customer bases for targeted communication.

Requirements

Bachelor's degree in Marketing, Business, or a related field.

At least 4 years of experience in CRM marketing or a similar customer-focused marketing role.

Demonstrated success in developing and executing data-driven marketing campaigns.

Proven ability to manage multiple projects and meet deadlines.

Nice to have

Experience with A/B testing and campaign optimization techniques.

Familiarity with e-commerce customer lifecycle marketing.

Skills & tools

CRM platforms (e.g., Salesforce Marketing Cloud, Braze)

Email marketing software

Data analysis tools (e.g., SQL, Tableau)

Project management software

Practical notes

Stitch Fix is an equal opportunity employer.

Applications will be reviewed on a rolling basis.