Liew Jia Cheng

Quantitative Vetting: Spearheaded a token listing framework using on-chain forensics to audit project liquidity and technical health. Predictive Analysis: Leveraged user traffic and on-chain metrics to identify undervalued assets, securing early listings that drove volume. Data-Driven Ops: Directed design and operations teams by aligning visual campaigns with data-backed user engagement metrics. Strategic Reporting: Automated weekly reports on SEO performance and market volatility to guide senior management decisions.

SQL & BI Dashboards: Built custom SQL queries on Dune Analytics to visualize product health metrics like TVL, volume, and user retention for executive decision-making. Python Automation: Developed Python scripts using blockchain APIs to automate tracking of whale wallet activity and cross-chain user flows. Market Intelligence: Conducted deep-dive analysis on competitor protocols and multi-chain ecosystems to identify high-value partnership opportunities. Retention & Lifecycle Analytics: Analyzed user cohort behavior and "stickiness" metrics to identify drop-off points in the product funnel, leading to targeted re-engagement strategies. Growth Analytics: Correlated on-chain transaction data with social sentiment (X/Discord) to optimize marketing spend and increase platform traffic.