Culture Marketing Lead

About the role

This position oversees the cultural narrative for Spotify across the MENAT+ region, specifically focusing on growth in Saudi Arabia, Egypt, and Türkiye. You will manage content, experiential, and cultural marketing initiatives to position the platform as the primary destination for music fans.

Key facts

What you'll do

• Create and manage the regional culture marketing strategy, focusing on music, youth trends, and community engagement.
• Execute campaigns involving creator partnerships, experiential events, and content production.
• Collaborate with the Music team to support artist marketing plans and integrated launches.
• Establish the regional editorial voice and content pillars across social, video, and long-form formats.
• Design and deliver live events and fan activations that resonate with local audiences.
• Act as the regional cultural expert, ensuring local initiatives align with global brand standards.
• Manage and mentor a team of Content Marketing Managers.
• Build measurement systems to track the impact of content and cultural marketing efforts.
• Monitor regional consumer behavior and competitive trends in MENA and Türkiye.

Requirements

• 10+ years of marketing experience, specifically in music, content, culture, or experiential marketing within tech, media, or entertainment.
• Proven ability to build and lead high-performing teams.
• Extensive background in developing content programs from scratch with strong editorial judgment.
• Experience working with artists, labels, and creative partners.
• Deep knowledge of the cultural landscape, artists, and movements across MENA and Türkiye.
• Fluency in English and Arabic.
• Ability to navigate a matrixed, fast-paced corporate environment.

Nice to have

• Proficiency in the Turkish language.

Skills & tools

• Content strategy
• Experiential marketing
• Cultural trend analysis
• Team leadership
• Stakeholder management
• Data-driven marketing measurement

Practical notes

This role is based in Dubai. Spotify offers a flexible work policy that allows for a mix of remote work and in-office collaboration. The company is an equal opportunity employer and provides reasonable accommodations for the recruitment process upon request.