Senior Manager, Customer Enablement & Activation

About the role

Snowflake is seeking an experienced leader to drive customer education and activation across the Asia-Pacific and Japan (APJ) region. This role focuses on integrating learning directly into the customer journey, ensuring clients understand and fully utilize Snowflake's platform to achieve their business goals. You will build and manage strategic education initiatives that accelerate value realization and support account growth.

Key facts

What you'll do

• Manage the educational relationship for key strategic accounts, developing learning plans with account teams and ensuring measurable customer value from training.
• Advise pre-sales teams on deals where education can differentiate or address objections, providing scoping and solution support.
• Gather insights from customer interactions, identifying common challenges and feeding this intelligence back to curriculum development teams.
• Identify potential upsell or expansion opportunities based on customer education needs and product usage patterns.
• Advocate for education as a core component of account strategy, positioning it as essential for consumption and retention.
• Act as a liaison between regional delivery teams and sales/customer success organizations, ensuring awareness and effective use of educational resources.

Requirements

• At least 10 years of experience in customer success, sales engineering, revenue enablement, or similar customer-facing roles within enterprise software or cloud technology.
• Minimum 3 years in a leadership or senior individual contributor position, demonstrating influence across various teams.
• Proven experience engaging with strategic or enterprise accounts at both executive and champion levels.
• Track record of developing or implementing account-specific education, adoption, or enablement programs with clear business outcomes.
• Strong business understanding, capable of linking learning investments to consumption, retention, or expansion metrics.
• Deep familiarity with APJ business culture and enterprise sales dynamics, with a base in or willingness to relocate to Singapore or Sydney.
• Excellent communication and presentation skills, comfortable interacting with C-suite and VP-level stakeholders.

Nice to have

• Experience with a data platform, cloud infrastructure, or analytics company, particularly with Snowflake's product ecosystem.
• Background spanning both pre-sales and post-sales activities, managing deal cycles and long-term account health.
• Understanding of consumption-based or usage-driven revenue models and the customer behaviors that influence them.
• Experience collaborating with or within a global enablement or learning and development organization.
• Existing network within the APJ enterprise data or cloud ecosystem, including customers, system integrators, or partners.
• Ability to analyze education and account health data to construct business cases or prioritization frameworks.

Skills & tools

• Strategic account management
• Curriculum design feedback
• Cross-functional collaboration
• Executive communication
• Data analysis (for education and account health)

Practical notes

This is a full-time position within the Educational Services department. You will have significant ownership over strategic accounts in a high-growth region, working closely with sales, sales engineering, and customer success leadership. The role emphasizes building education as a growth driver, directly impacting pipeline, retention, and account health metrics.