Product Marketing Lead - CTV
SmartlyUSA3w ago
Marketingremotecurated-jd
Job description
Product Marketing Lead - CTV at Smartly.
About the role
Smartly is seeking a senior leader to direct the global go-to-market strategy for our CTV and omnichannel video offerings. You will bridge the gap between product innovation and commercial success, shaping how agencies and brands interact with our AI-driven advertising platform.
Key facts
What you'll do
- Lead global go-to-market strategy for CTV capabilities targeting agencies and brand advertisers.
- Define product positioning, messaging, and launch plans across DSP integrations and video workflows.
- Partner with product teams during discovery to ensure the roadmap addresses core market needs.
- Establish revenue and adoption targets for CTV initiatives and manage post-launch performance.
- Connect media capabilities with creative automation and AI orchestration to build a clear market narrative.
- Oversee internal and external communication regarding CTV product updates.
- Mentor team members and drive high-priority initiatives within the product marketing department.
- Contribute to major company launches and broader industry positioning.
Requirements
- 10-14 years of total professional experience.
- 7-9+ years of experience in product marketing within B2B SaaS, AdTech, or MarTech.
- 4-6+ years of specialized experience in CTV, video, DSP ecosystems, or agency environments.
- Deep understanding of agency operating models and omnichannel video activation.
- Proven track record of managing multi-solution GTM strategies that drive measurable revenue.
- Ability to influence product roadmaps and translate complex technical features into market value.
- Strong executive presence and the ability to work autonomously.
Skills & tools
- Product marketing strategy
- B2B SaaS go-to-market execution
- CTV and omnichannel video advertising
- DSP ecosystem knowledge
- Agency-focused commercial strategy
- Cross-functional leadership
Practical notes
- Benefits include five weeks of paid time off, 11 company holidays, and unlimited sick days.
- Compensation package includes 401K matching, equity grants, medical, dental, and vision insurance.
- Additional perks include wellness reimbursements, learning stipends, volunteer time off, and company donation matching.
- Final salary is determined based on individual background and expertise.