Paid Media Manager
SmartlyUSA5d ago
remotecurated-jd
Job description
Paid Media Manager at Smartly.
About the role
You will manage digital advertising strategies for major clients while serving as the primary point of contact between brands and media platforms. This position involves balancing hands-on campaign optimization with long-term relationship management to drive business growth.
Key facts
What you'll do
- Execute and refine media campaigns across various digital platforms.
- Partner with clients to establish performance targets and translate them into media plans.
- Create and run testing roadmaps to identify performance drivers.
- Maintain reporting systems to inform future targeting, creative, and strategy decisions.
- Lead client meetings, including performance reviews and quarterly business updates.
- Coordinate with internal creative, marketing science, and technical teams to address client needs.
- Monitor industry shifts and platform updates to provide proactive guidance to clients.
- Foster relationships with customers and platform representatives.
Requirements
- Minimum 3 years of digital marketing experience focused on Paid Social.
- Technical proficiency in campaign optimization and data analysis.
- Ability to explain complex concepts clearly to clients.
- Strong written and verbal communication skills.
- High level of organization for managing multiple workflows simultaneously.
- Experience working across strategy, analytics, and creative teams.
- Willingness to travel for industry events, conferences, and client meetings.
Nice to have
- Experience with Programmatic advertising.
Skills & tools
- Meta
- TikTok
- Snapchat
- ADSP
Practical notes
- Benefits include 5 weeks of paid time off, 11 company holidays, and unlimited sick days.
- Compensation package includes 401K matching, equity grants, healthcare, mental health support, and wellness benefits.
- Employees receive a choice of Mac or PC.
- Travel is required as needed for the role.