Creative Director, Brand & Content

About the role

Smartly is seeking a creative leader to guide our brand identity across content, campaigns, and digital experiences. You will report to the SVP of Brand & Content, managing a design team while ensuring our visual output aligns with company business objectives.

Key facts

What you'll do

• Manage, mentor, and foster the growth of our internal design team.
• Create visual concepts and campaigns that build brand awareness and resonate with our audience.
• Oversee the creative lifecycle from initial brief to final delivery.
• Collaborate with Product Marketing, Communications, and Brand departments to turn business goals into creative assets.
• Maintain and improve the consistency of our visual identity across all platforms.
• Approve creative work to ensure it meets our quality standards and strategic requirements.
• Develop and optimize workflows to help the team scale effectively.
• Monitor industry and cultural trends to keep our creative approach fresh.

Requirements

• Proven experience in creative team leadership and direct people management.
• Background in graphic design, visual communication, or brand design.
• History of working as a conceptual Art Director with a portfolio showing strong campaign thinking.
• Ability to convert business strategies and messaging into visual stories.
• Technical design expertise in typography, layout, and brand systems.
• Experience managing cross-functional partnerships and incorporating feedback from various stakeholders.
• Strong presentation and communication abilities.
• Capacity to balance high-level creative vision with business results.

Nice to have

• Experience in B2C marketing or consumer-facing brands.
• Background in SaaS, technology, or high-growth company environments.

Skills & tools

• Graphic design
• Brand identity systems
• Visual storytelling
• Creative direction
• People management
• Campaign strategy

Practical notes

Benefits include 5 weeks of paid time off, 11 company holidays, and unlimited sick days. Compensation includes 401K matching, equity grants, medical/dental/vision insurance, parental leave, life insurance, and disability benefits. Employees also receive wellness benefits, learning reimbursements, and volunteer time off.