Social Media Manager, APAC

About the role

You will lead the social media strategy for the Asia Pacific region to grow our brand presence and engage travelers across our key markets. This role involves creating localized content, managing community interactions, and analyzing performance to drive growth.

Key facts

What you'll do

• Develop and execute social media campaigns tailored to diverse APAC audiences.
• Manage day-to-day operations across our social platforms, including content scheduling and community management.
• Collaborate with regional marketing and creative teams to produce high-quality assets.
• Monitor social trends and competitor activity to identify new opportunities for engagement.
• Track, report, and optimize performance metrics to ensure marketing objectives are met.

Requirements

• Proven professional experience in social media management, specifically within the APAC market.
• Strong understanding of regional digital landscapes, cultural nuances, and platform preferences.
• Ability to craft compelling, brand-aligned copy for various social channels.
• Experience using social media analytics tools to inform strategy and measure success.
• Excellent communication skills for cross-functional collaboration.

Nice to have

• Experience working in the travel or technology industry.
• Proficiency in additional languages relevant to the APAC region.

Skills & tools

• Social media management platforms
• Performance analytics and reporting
• Content creation and copywriting
• Trend analysis

Practical notes

• Applicants must have the legal right to work in Singapore.
• Please ensure you are communicating with an official Skyscanner recruiter during the hiring process.