Sivap Jb

Smart home appliances (IoT devices, mobile app, UX & hardware–software integration)

• Conducted market research, competitive analysis, to identify market needs and feasibility with OEM and third-party manufacturers to inform product development for a new line extension
• Supported product lifecycle activities across smart IoT products, including requirement analysis, feature scoping, validation, and launch preparation while coordinating closely with engineering, design, and operations teams
• Assisted with the new feature rollouts, supported test plan reviews and conducted UAT with engineering team and launch testing, so that product standards are met, issues are resolved, and exceptional user experiences are delivered
• Tracked and followed up on outstanding bugs, participated in bug triage discussions and did root-cause analysis of recurring customer pain points and device–app synchronization issues, for timely resolution and release
• Price tracking for Smart Door & Gate Lock Bundles and Laundry Racks to decide the price with the best GMV
• Coordinated cross-functional (design, development, operations) communication, feedback loops, improvement suggestions and post-release validation to refine features, verify fixes, and reduce rework
• Improved conversion rates on the e-commerce website by optimizing customer journey and bundle options by A/B testing and competitor analysis
• Created device manuals, training materials, release notes and also conducted app training for CSOs and installers
• Visited customers and tagged along with installers to discover bottlenecks in processes, to improve overall issue resolution rate and scheduling with the operations team, also assisted in setup of retail spaces at IT shows and stores

Post-purchase automation SaaS for the US, Canada, and Australian markets.

• Led end-to-end product design, testing and usability reviews during full rebranding from idea to post-launch; executed iterative design sprints and post-launch user research to improve dashboard performance and customer experience
• Designed and optimized client-facing branded tracking page templates; increased CTR & CVR by 6.1% and boosted engagement rate to 49.5% by introducing data-backed design changes
• Partnered with PM to improve onboarding flows through agile A/B testing, increasing sign-up session completion, reducing drop-offs, and improving conversion rates by 11.5%
• Drove no-code adoption to improve operational efficiency for sales and partnerships, to cut manual turnaround time
• Advocated for user-centric design and implemented design thinking frameworks across the product lifecycle, collaborating closely with cross-functional engineering and product teams

A gamified edutainment platform with academic and extracurricular competitions for students to learn and win rewards.

• Designed and launched a gamified quiz feature, increasing user engagement by 18% and improving LTV projections.
• Created a year-end engagement experience to improved user retention and NPS.
• Implemented design thinking throughout a fast-paced and iterative product lifecycle and across teams.

A smart wearables company with products like Hybrid Smartwatch, Smart ring, G-Tag, Automotive OS, etc.

• Designed and launched a driver-passenger monitoring system in a partnership deal with Renault Nissan.
• Created dashboards for supply-chain management by incorporating real-time data visualization and for doctors and healthcare, also designed mobile UI for smart rings & smartwatches.