Simran Kaur

Owned full growth stack from day one, brand strategy, paid ads, partnerships, and user acquisition across a premium consumer and B2B audience. Onboarded 1,000+ users within 3 months of launch across LA and SF, maintaining quality acquisition standards for a premium service. Closed 2 B2B clients through a fully automated outreach system, built a prospect list, Reddit mention monitoring, and personalised outreach sequences from scratch.

Built and managed Reddit growth channel as primary organic acquisition source, identifying and activating high-intent communities. Tracking full funnel performance via Google Analytics, measuring acquisition, activation, and post-campaign retention across every growth initiative.

Owned content calendar and real-time social execution during launches and announcements, focused on distribution and narrative control, not vanity engagement. Created and ran a weekly security-focused ecosystem recap, built a consistent community touchpoint, and established trust around the brand. Operated in a fast-moving contract setup with full ownership of social output and delivery timelines.

Led go-to-market for a new product (Tokenomics Health Check), managing launch strategy, content distribution, and inbound pipeline generation from zero. Led launch strategy for the Tokenomics Health Check product, generated inbound discovery calls within the first month, positioning Coinstruct as a credible voice in tokenomics validation. Built and executed multi-channel content distribution (X threads, video, podcasts, LinkedIn) to drive awareness and pipeline without paid spend.

Drove 10+ qualified client leads through partnership outreach and ecosystem positioning across Web3 communities. Managed community growth across X, Telegram, and LinkedIn from zero, established an initial traction and engagement baseline.

Led a 4-person BD team focused on client acquisition for a Web3 video marketing agency. Grew client base 25% YoY through targeted outreach and strategic partnerships. Improved campaign conversion rates by 30% through content and brand strategy optimization. Expanded lead pipeline by 40% through participation in 20+ industry events annually.

Owned the full growth stack: partnerships, referral loops, ambassador program, quest campaigns, paid acquisition, and community activation. This was a pre-TGE product; every growth lever was designed to drive real product usage (storage activation), not just signups. Acquired 144K+ users through 12 strategic ecosystem partnerships (avg 12K users/partner), achieving 300% growth in user acquisition over 9 months. Drove 30%+ product activation rate, users actively using decentralized storage, not just creating accounts.

Activation was the core KPI pre-TGE. Designed and managed in-app referral loops and a points-based retention system tied to airdrop eligibility, incentivizing real product usage over passive holding. Scaled ambassador program to 150+ ambassadors across 10+ regions, generating 7,500+ direct user acquisitions through structured onboarding and regional distribution. Ran quest campaigns (Zealy, U2U Network) and managed paid Telegram acquisition to hit user targets during pre-TGE push.

Led 10 offline events in Dubai (investor meetups, hackathons, TON ecosystem collabs) — generated $5M in investment leads and expanded partnership pipeline. Contributed to 15% platform revenue increase over 9 months through combined acquisition and activation efforts.