Product Marketing Manager

About the role

You will define the market presence for our Retail and Consumer Goods solutions. This position involves creating narratives that turn complex data into value for enterprise clients while coordinating across product and sales departments.

Key facts

What you'll do

• Define and refine messaging and positioning for the Retail and CPG sectors using customer feedback and competitor analysis.
• Manage go-to-market plans for new data features to support acquisition and expansion goals.
• Produce industry-specific content including webinars, case studies, and insight reports.
• Create sales enablement assets such as battlecards, pitch decks, and training materials.
• Partner with marketing and PR teams to run integrated campaigns across events and outbound channels.

Requirements

• 4+ years of experience in product marketing within a B2B or enterprise technology environment.
• Background in marketing to the Ecommerce, Retail, or Consumer Goods sectors.
• Ability to craft narratives and deliver effective presentations.
• Experience utilizing AI tools such as Claude.
• Ability to manage multiple stakeholders and execute on a defined marketing roadmap.

Skills & tools

• AI tools (Claude)
• B2B marketing strategy
• Sales enablement
• Go-to-market execution
• Narrative and content development

Practical notes

• The role operates on a hybrid model, combining remote work with in-office time to support team collaboration.
• Compensation packages are competitive.
• Applications are processed in accordance with the Similarweb Applicant Privacy Policy.