Creative Specialist

About the role

Shopback 2 is expanding its North American operations and seeking a junior-level professional to join our Austin marketing team. You will produce and refine advertising assets for paid social and search channels while analyzing performance data to refine future content strategies.

Key facts

What you'll do

• Design and revise static, video, and text-based ads for Meta, TikTok, and Google.
• Modify assets to fit various platform formats while responding to real-time campaign results.
• Collaborate with the Growth Marketing team to interpret metrics like CTR, CPA, and conversion rates.
• Execute A/B tests and hook experiments to determine which content styles drive engagement.
• Manage the asset library and creative calendar to ensure a steady supply of brand-aligned materials.
• Apply brand guidelines to all advertisements while adhering to specific platform best practices.
• Assist with partnership-based campaigns and additional marketing tasks as requested.

Requirements

• 1-2 years of professional experience or internship history in content creation, design, or performance marketing.
• Proficiency with design and editing software such as Adobe Creative Suite, Canva, or CapCut.
• Ability to analyze performance data and use those findings to influence creative direction.
• Strong organizational skills to handle multiple project requests and deadlines simultaneously.
• Commitment to maintaining visual and written brand standards across diverse formats.
• Capability to work effectively within a cross-functional environment involving Growth, BD, and Design teams.

Nice to have

• Prior interest or experience in the rewards, cashback, or e-commerce sectors.
• Experience using AI tools for content ideation, editing, or process management.

Skills & tools

• Adobe Creative Suite
• Canva
• CapCut
• Meta Ads
• TikTok Ads
• Google Ads
• Performance metrics (CTR, CPA, conversion rate)

Practical notes

Compensation is competitive and based on performance. We offer a collaborative environment focused on career development and global scaling.