Manager, GTM Sales Enablement

About the role

This position is crucial for scaling our Go-to-Market efforts by ensuring our sales team can learn and adapt quickly. You will own the design and execution of programs that accelerate new seller ramp-up and keep experienced sellers informed about product updates, competitive shifts, and market changes. This role transforms strategic priorities into practical, impactful learning experiences.

Key facts

What you'll do

• Lead the complete lifecycle of quarterly enablement bootcamps, from agenda setting and content creation to logistics and event execution, ensuring clear outcomes and readiness benchmarks are met.
• Develop and manage quarterly learning plans for experienced sellers, tailoring content to specific roles and tenures to cover new products, competitive intelligence, and pricing adjustments effectively.
• Collaborate with GTM Strategy to define quarterly enablement topics, translating market evidence and strategic plays into a structured curriculum with assigned owners and timelines.
• Build and maintain a scalable, version-controlled library of enablement content, including certifications and learning paths, ensuring materials remain current with product and market evolution.
• Cultivate a network of internal facilitators, sales leaders, and subject matter experts, providing them with training and support to ensure consistent, high-quality delivery of enablement sessions.
• Establish and monitor key metrics to evaluate enablement effectiveness, including participation, assessment results, observed behavior changes, and downstream impact on sales performance, reporting findings quarterly.

Requirements

• A minimum of 5 years of experience in sales enablement, GTM enablement, sales training, or a quota-carrying/sales engineering role within B2B technology, with a proven track record of developing and managing enablement programs.
• Demonstrated success in owning and scaling recurring enablement initiatives such as bootcamps, sales kickoffs, certification programs, or structured learning delivered on a consistent schedule.
• Proficiency in curriculum design and group facilitation, with the ability to create engaging content and present effectively to sales teams.
• Experience with content authoring tools like Articulate 360 (Rise and Storyline) and familiarity with Learning Management Systems (LMS) for course development, learning path creation, and certification management.
• Strong executive presentation and influencing skills, with an organized approach to managing multiple workstreams and delivering on a fixed quarterly cadence.
• A field-first mindset, prioritizing the development of programs based on how sellers actually operate and sell.
• Ability to measure program impact by focusing on seller behavior change rather than just activity metrics.
• A collaborative spirit, capable of partnering effectively with GTM Strategy and sales leadership to achieve shared goals.

Nice to have

• Prior exposure to the defense, dual-use, or public sector markets, with an understanding of long sales cycles and complex stakeholder environments.

Skills & tools

• SCORM authoring tools (Articulate 360 preferred)
• Learning Management Systems (LMS)

Practical notes

• Shield AI offers a competitive compensation package including salary, bonus, benefits, and equity for full-time employees.
• Temporary employees receive a salary and a temporary benefits package after 60 days of employment.
• Salary is determined by factors such as skills, experience, certifications, and location.
• All offers are contingent upon a successful background and reference check.
• Military fellows and part-time employees are not eligible for benefits.
• Shield AI is an equal opportunity employer committed to diversity and inclusion. Accommodations are available for individuals with disabilities.