Shandreanna Martin
Madison, WI513-501-3948
Creative and data-informed digital marketing professional with experience leading content strategy, branding campaigns, and social media growth initiatives. Skilled at translating audience insights into engaging content, building brand presence across platforms, and collaborating with cross-functional and remote teams.
Combines a user-centered design background with strong written communication and project management skills to deliver content that drives measurable engagement.
Experience
Child Care Provider
Self Employed
Reeseville, WI
Supervise children aged 4 months to 2 years old, ensuring a safe environment. Plan and implement engaging educational activities to promote learning and development in a creative space. Communicate regularly with parents and guardians regarding meal planning, handling behavioral de-escalations, and child developmental observations.
Registrar/Sr. Support Assistant
Cincinnati Public Schools
Cincinnati, OH
Served as internal subject matter expert during organizational transition to new software, developing training content and resources to drive staff adoption. Created clear, audience-specific communications across departments to support students, families, and staff. Optimized enrollment workflows and compliance processes, reducing friction for staff, families, and students across departments.
Assistant Member Communications Manager
General Electric Credit Union
Cincinnati, OH
Resolved 92% of customer complaints through user-focused communication and messaging. Managed a team of five, achieving 98% monthly satisfaction rates for two consecutive years. Established cross-departmental communication procedures to enhance collaboration and brand consistency.
Education
University of Cincinnati
B.A.
General Assembly
UX Immersive Design Certificate
Skills
Content Strategy & CreationSocial Media Growth & BrandingWireframing & PrototypingFigmaAdobe XDCanvaWeb & Social AnalyticsCampaign Planning & ExecutionCross-Functional & Remote Team Collaboration
UX Consultant Freelance & Contract Roles
Digital Designer
Remote/Cincinnati, OH
Led marketing and branding campaigns with content strategy, growing audience by 9,000+ followers in three months. Redesigned websites and interfaces, increasing engagement by 59% and traffic by 66%. Mapped customer journeys, driving a 55% increase in engagement and a 34% boost in lead generation. Manage multiple concurrent projects, timelines, and stakeholder communications. Collaborate with remote, cross-functional teams, leveraging Google tools and analytics to inform data-driven content decisions.