Sr Staff Product Manager - AI & Product Led Motion

About the role

ServiceNow is shifting IT Service Management toward Autonomous IT by integrating AI into the core of its operations. This role focuses on building an AI-native product-led motion to help customers discover and scale these capabilities. You will own the entire customer journey, using behavioral data and experimentation to drive adoption and revenue growth.

Key facts

What you'll do

• Develop and implement the strategy for AI-native ITSM product-led growth.
• Manage the end-to-end customer lifecycle from initial discovery to enterprise-scale value.
• Collaborate with engineering to embed telemetry and activation features into new AI tools.
• Create growth engines using usage intelligence, experimentation, and behavioral analytics.
• Design in-product experiences like onboarding, nudges, and guidance to improve feature adoption.
• Build models for Product Qualified Leads to connect user behavior with sales opportunities.
• Identify new market segments and use cases to expand the addressable market.
• Track and optimize key metrics including retention, conversion, and customer lifetime value.
• Guide roadmap priorities using competitive research and product usage data.
• Lead cross-functional efforts across design, data science, marketing, and sales.

Requirements

• 8+ years of product management experience in enterprise SaaS, AI, platform products, or workflow automation.
• Proven track record of executing product-led growth or product-led sales strategies.
• Expertise in instrumentation, product telemetry, and customer journey analytics.
• Ability to turn usage data into actionable product strategy and business results.
• Experience building onboarding flows, feature discovery, and engagement messaging.
• Strong analytical skills for cohort analysis, funnel evaluation, and KPI definition.
• Experience with AI-powered products and their specific adoption challenges.
• Ability to influence executive stakeholders and lead cross-functional teams.
• Strong customer discovery skills and the ability to operate in ambiguous environments.

Nice to have

• Experience with Generative AI, Agentic AI, or intelligent workflow automation.
• Background in ITSM, ITOM, or enterprise workflow platforms.
• Familiarity with growth loops, self-service models, or PQL frameworks.
• Proficiency with analytics tools like Pendo, Amplitude, or Mixpanel.
• Experience with AI-driven personalization or recommendation systems.
• Prior work with ServiceNow or competitive IT management software.

Skills & tools

• Product-Led Growth (PLG)
• Enterprise SaaS
• AI & Workflow Automation
• Product Telemetry & Analytics
• Experimentation Frameworks
• Pendo, Amplitude, Mixpanel (or similar)

Practical notes

Base salary range is $190,900 - $334,100, plus equity, variable compensation, and benefits including 401(k) match, ESPP, health plans, and flexible time away. Compensation varies based on location and individual qualifications. This role is subject to export control regulations, and employment may be contingent upon obtaining necessary government approvals. For application accommodations, contact globaltalentss@servicenow.com.