Vice President, Digital Marketing

About the role

We are looking for a forward-thinking leader to shape our global digital marketing efforts. This role will involve developing and executing a digital strategy that embraces artificial intelligence to enhance our market presence and drive growth. You will guide a team in creating engaging online content and campaigns for our target audiences.

Key facts

What you'll do

• Modernize our B2B digital marketing approach, using AI to improve channel performance and online visibility across search and generative AI platforms.
• Create and manage the strategy for AI-enhanced content and technical search engine optimization, ensuring our brand is discoverable by both traditional search engines and AI models.
• Adapt digital strategies quickly to changes in how users search and discover information through AI.
• Implement AI-driven personalization across our digital properties to deliver tailored experiences for enterprise clients.
• Collaborate with regional marketing, sales, and product marketing teams to align digital efforts with account-based strategies.
• Use customer and intent data to inform personalization tactics across web and paid channels.
• Explore and develop strategies for engaging target audiences through non-traditional digital channels.
• Foster a culture of continuous testing and improvement to boost conversion rates and generate a predictable sales pipeline.
• Define and track key performance indicators for digital marketing, linking activities to business outcomes like lead generation and pipeline growth.
• Work with operations teams to ensure data, tools, and reporting support experimentation and clear attribution.
• Lead a global, distributed team and agency partners, promoting collaboration across different time zones and cultures.
• Mentor team members on agile marketing practices, including experiment backlogs and iterative campaign planning.
• Translate company and CMO objectives into a clear digital roadmap and key performance goals.
• Coordinate with product, sales, and customer success teams on launches, messaging, and digital programs.
• Prepare and present updates in leadership meetings, ensuring clear decisions and follow-through.

Requirements

• At least 2 years of experience in a Vice President-level role.
• Demonstrated success leading large-scale B2B digital marketing, with expertise in SEO, paid digital, web strategy, and AI for efficiency and personalization.
• Proven track record of implementing Account-Based Experience and personalization programs for midmarket and enterprise clients.
• Strong understanding of SaaS marketing metrics such as pipeline, ARR, NRR, and conversion rates.
• Experience applying Agile or Lean methodologies in marketing teams, preferably in a fast-paced SaaS environment.
• Excellent cross-functional leadership and stakeholder management abilities, with experience interacting with senior executives.
• Experience managing globally distributed teams and agency partners.
• Familiarity with AI marketing tools, marketing automation platforms, and project management tools like Jira or Asana.

Nice to have

• Experience with Agile, Scrum, or Kanban methodologies.

Skills & tools

• SEO/GEO
• Paid Digital
• Web Strategy
• AI Utilization
• Account-Based Experience (ABX)
• Personalization Frameworks
• Marketing Automation Platforms
• Jira
• Asana

Practical notes

• Domestic and international travel up to 20%.
• SEON collects and processes personal data in accordance with applicable data protection laws.
• SEON is an equal opportunity employer and values diversity. Reasonable adjustments can be provided during the recruitment process.