Head of Marketing Operations

About the role

Sendbird is seeking a Director-level leader to oversee our marketing operations and infrastructure. You will manage the systems and data processes that enable our global marketing team to scale effectively.

Key facts

What you'll do

• Direct the strategy and maintenance of the marketing technology stack.
• Manage data integrity, reporting, and attribution models to track campaign performance.
• Optimize lead management workflows and funnel conversion rates.
• Partner with sales and finance departments to align marketing goals with company revenue targets.
• Establish operational processes that improve team efficiency and campaign execution.

Requirements

• Proven experience in a marketing operations leadership role.
• Expertise in managing CRM and marketing automation platforms.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Experience working within a B2B SaaS environment.

Skills & tools

• CRM software
• Marketing automation platforms
• Data analytics and reporting tools
• Lead lifecycle management

Practical notes

• Benefits include an all-in-one wellness stipend, a dedicated budget for AI software adoption, and comprehensive family or parental leave.
• The company offers paid volunteer time off and additional leave for birthdays or personal rest.