Sarah Kwon

Leading global marketing for a ZK-based privacy-preserving identity protocol, driving cross-functional operations to establish product-market fit across Web3, DeFi, and AI ecosystems.

• Drove narrative, partnerships, and campaigns around integrations with major players (e. g. Google Cloud Web3 and Celo testnet faucets, Aave and Uniswap liquidity incentive programs) to showcase proof-of-human use cases.
• Built and managed cross-functional marketing operations, including content, community, and product marketing, to validate product market fit and business model.

Co-founded and scaled a pioneering Web3 influencer marketing agency from inception to profitability, managing strategy, operations, and high-impact client partnerships across APAC and Middle East markets.

• Built a high-performance 7-member team from the ground up and drove 500% YoY revenue growth.
• Led strategy, product, process, marketing, finance, and operations from inception to profit.
• Directed multi-market GTM strategies for top blockchain projects, including Mantle, Algorand, Metis, Kaia, Sentient, and Humanity Protocol.
• Served as an Interim Head of Marketing at Kaia Foundation:
• Restructured Kaia’s marketing team for Web3 adaptability.
• Crafted a comprehensive GTM strategy to accelerate growth.
• Spearheaded KOL investment rounds, OTC sales strategies, securing $3m raise cumulatively and TGE activations, leveraging crypto influencer networks to maximize market impact.

Built and grew the Korean division of a cryptocurrency media platform, driving audience engagement and editorial strategy to establish market presence in Asian crypto markets.

• Established and grew the Korean division, building an engaged audience of 5,000+ with a 170% spike in listenership.
• Led editorial and marketing strategy, refining the channel’s positioning within Asian cryptocurrency media.

Advised a crypto affiliate marketing platform on growth strategy, successfully launching and scaling their first cryptocurrency business vertical.

Led growth strategy for a DeFi investment platform, launching multiple products while securing $2M seed funding and scaling total value locked through strategic community initiatives.

Delivered customized marketing and tokenomics consulting for blockchain-integrated businesses across adtech, media, and e-commerce sectors.

Co-founded and operationalized a music production company serving artists and corporate clients, successfully pivoting into film sound design with 8x revenue growth.