Senior Marketing Operations Specialist

About the role

This position will manage the operational framework for Sanity's pipeline generation. You will oversee the Marketo and Salesforce systems that support our go-to-market strategy, utilizing account-based marketing, intent data, and AI automation to convert marketing initiatives into measurable revenue.

Key facts

What you'll do

• Drive pipeline generation and manage funnel operations by building the necessary infrastructure for intent signals and account-based marketing to meet monthly, quarterly, and annual targets.
• Analyze and optimize the entire customer journey, from initial awareness to closed deals, identifying areas for improvement and providing data-backed recommendations.
• Ensure the quality of marketing data, including deduplication, normalization, enrichment, and decay management, and collaborate with the data team on reporting.
• Oversee the technical execution of demand generation and account-based marketing campaigns from conception to launch, ensuring timely delivery.
• Support the Sales Development Representative team with account and lead routing, handoffs, and follow-up processes, ensuring they have necessary intent and engagement data.
• Develop and maintain segmented account lists based on firmographic, technographic, and intent data for targeted outreach.
• Manage the attribution framework for campaigns to opportunities, including UTM governance and CRM campaign structure.
• Administer the Marketo platform, including programs, templates, smart campaigns, and hygiene.
• Implement nurture and account-based marketing programs, exploring AI-driven automation for personalized outreach.
• Maintain integrations between Marketo, Salesforce, and other tools like Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.

Requirements

• Minimum of 7 years of experience in marketing operations within a B2B SaaS environment.
• Extensive hands-on experience with Marketo and Salesforce.
• Demonstrated success in creating and refining marketing automation programs that directly contribute to pipeline growth.
• Solid understanding of the B2B buyer's journey, account-based marketing strategies, intent data platforms, and lead lifecycle management.
• Experience collaborating with SDR and sales teams on lead routing, handoff procedures, and funnel optimization.
• Proficiency in data analysis, including framing analytical requests and working with data teams to derive insights.
• Experience integrating marketing technology stacks, including intent data platforms, ABM tools, and enrichment tools.

Nice to have

• A strong interest in applying AI to automate and scale marketing programs.

Skills & tools

• Marketo
• Salesforce
• Intent data platforms
• ABM platforms
• Leandata
• Common Room
• Enrichment tools

Practical notes

• This role is remote within the United States or Canada.