Senior Manager, Paid Media

About the role

This position will establish and lead Sanity's paid media initiatives. You will be responsible for developing strategy, overseeing measurement, and driving testing efforts, while also building and guiding a dedicated team.

Key facts

What you'll do

• Establish and lead a paid media team, beginning with managing two contractors and aiming to grow the team to 2-3 individuals within the first year.
• Develop and execute paid media strategies across platforms including LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH, managing an annual budget exceeding $5 million.
• Oversee external agencies and contractors, providing clear direction and holding them accountable for performance.
• Design and implement full-funnel paid media campaigns that drive awareness and generate pipeline.
• Build foundational infrastructure for paid media, including measurement frameworks, attribution models, and reporting systems.
• Conduct structured experimentation across creative, audiences, and channels to optimize campaign performance.
• Integrate AI tools into paid media workflows for bidding, audience modeling, creative development, and performance analysis.
• Report on key performance indicators that demonstrate business impact, such as pipeline generated and cost per opportunity.

Requirements

• A minimum of 8 years of experience in B2B paid media, with a track record of managing annual budgets of $5 million to $10 million or more.
• At least 2 years of experience in a people management capacity.
• Extensive knowledge of paid social channels like LinkedIn, Meta, YouTube, Reddit, and TikTok, along with familiarity with Google Ads, DSP, and DOOH.
• Proven experience managing agencies and contractors, including setting briefs and KPIs.
• Demonstrated ability to build and run large-scale, structured experimentation programs.
• Experience establishing paid media infrastructure, including attribution, tagging, and reporting.
• Practical experience using AI in paid media for optimization and analysis, with specific examples of improved results.
• Strong communication skills to present to leadership and collaborate with cross-functional teams.
• Familiarity with B2B SaaS or developer tools, longer sales cycles, and buying committee structures.

Nice to have

• Paid media experience within developer tools, content platforms, or technical infrastructure sectors.
• Familiarity with ABM platforms such as Demandbase or 6sense.
• Experience scaling a paid media program from an early stage to a mature, multi-channel operation.
• Experience building AI-assisted workflows that extend beyond standard platform features.
• Experience with Salesforce or HubSpot for closed-loop reporting.

Skills & tools

• Paid Social (LinkedIn, Meta, YouTube, Reddit, TikTok)
• Google Ads
• DSP
• DOOH
• AI for Bidding Optimization
• AI for Audience Modeling
• AI for Creative Iteration
• AI for Performance Analysis
• Attribution Modeling
• Tagging Systems
• Reporting Dashboards
• Salesforce (preferred)
• HubSpot (preferred)
• Demandbase (preferred)
• 6sense (preferred)

Practical notes

• Sanity.io offers comprehensive health plans and perks.
• The company promotes a healthy work-life balance.
• Visa sponsorship is not available for this role.