Senior Manager, Account-Based Experience

About the role

This role is for a strategic leader to design and implement account-based experience programs for enterprise clients. You will create personalized, multi-channel initiatives to drive pipeline and revenue growth from initial contact through to closing deals, fostering strong collaboration between marketing and sales teams.

Key facts

What you'll do

• Oversee and expand enterprise account-based experience initiatives, aligning Go-To-Market strategies with personalized account engagement to generate pipeline and accelerate revenue.
• Facilitate weekly meetings with sales representatives and account managers to coordinate efforts, share insights, and align on engagement strategies for priority accounts.
• Develop and refine multi-channel campaigns, including events, digital outreach, direct mail, email, paid advertising, and gifting, with a focus on continuous testing and performance improvement.
• Build scalable personalization frameworks, including account segmentation, industry-specific campaigns, custom landing pages, and strategies to engage buying committees effectively.
• Track and analyze program performance across account engagement, pipeline influence, opportunity progression, and revenue impact, using data to optimize targeting and personalization.

Requirements

• Minimum of 6 years in B2B marketing, with at least 3 years focused on building and executing account-based marketing or experience programs for enterprise clients in the developer tools, SaaS, or technical platform sectors.
• Proven track record of generating pipeline and influencing revenue through account-based strategies, with quantifiable results.
• Experience engaging complex buying groups, managing long sales cycles, and partnering closely with sales teams.
• Proficiency with account-based marketing platforms and related technologies such as Demandbase, Salesforce, and intent data tools.
• Experience creating audience segmentation, industry-specific campaigns, personalized content, and scalable account engagement programs.
• A data-driven approach to program development, measurement, and optimization.
• Strong project management and execution skills, with the ability to manage multiple stakeholders and priorities.

Nice to have

• Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams.
• Familiarity with AI-powered content operations and how to position these solutions to enterprise buyers.
• Experience in high-growth B2B environments, with a history of improving engagement, pipeline, and conversion rates through ABX.
• Hands-on experience with intent-based segmentation, account prioritization models, and trigger-based engagement plays.
• Experience developing personalized account experiences at scale, including vertical-specific campaigns, custom landing pages, and targeted content journeys.
• Experience supporting executive engagement programs like roundtables and strategic events.

Skills & tools

• Demandbase
• Salesforce
• Intent data platforms
• Martech tools

Practical notes

• Application deadline: Not specified.
• Visa sponsorship: Not specified.
• Travel: Not specified.
• Benefits include comprehensive health plans, a positive and flexible work environment, and a healthy work-life balance.
• Apply via the provided link.