Sadida Sayed

Led end-to-end comms on the LayerZero DVN exploit: stakeholder messaging, post-mortems, CT updates, KOL narrative briefs, and PR outreach to CoinDesk, The Block, Blockworks, Decrypt. Co-led DeFi United coalition with Aave. Stabilised community trust across a $2B+ TVL protocol under live reputational pressure.
Architected go-to-market across two fully separate acquisition tracks: TradFi borrowers (invoice financing framing, Hindi/English SEO, YouTube/WhatsApp CFO funnel) and DeFi LPs (yield mechanics, enhanced SEO, Whip/FamPay integrations, separate content systems, KOL briefs, landing pages). Audiences never crossed.
Designed and deployed an AI discoverability programme among the first dedicated efforts in DeFi. Built Direct Answer Architecture and machine-readable Q&A; content structures. Tracked brand citations across ChatGPT, Gemini, Perplexity, Grok; improved citation likelihood 67%.
Built on-chain segmentation and targeting tooling via Claude Code and Etherscan API. Drove 10+ ETH in new vault deposits through Addressable and DeBank wallet-targeted campaigns.
Managed KernelDAO rebrand across Binance, Gate Labs, CoinGecko, CoinMarketCap including RWA tag additions and ticker change communications along with EU GTM for revolut listing.

Built and Drove 40-60% month-on-month user growth from Product launch through Q2-Q3. Reduced onboarding drop-off 70% through lifecycle optimization. Achieved 35K DAU and 75%+ retention cycles completion with zero mercenary incentive campaigns.
Pitched and structured 30+ partnerships with protocols, Saas platforms, and creator networks.
Led marketing automation, user interviews, iterative activation testing, and community listings.
$80K quarterly budget defended at board level with full CAC and ROA accountability. Organic and referral channels maintained CAC at $0.50-$0.70 while paid spend delivered 4x return versus industry benchmarks. Every channel tracked to acquisition and retention outcomes.

Owned India and SEA expansion. Drove 20,000+ app installs through integrated paid, organic, influencer, and event-led campaigns. Activated 30K+ social community from scratch.
Built BitDelta India's first crypto campus ambassador programme: 15,000 students across 10+ universities, 20+ active global ambassadors. Designed recruitment, onboarding, and incentive structure end-to-end.
Budget ownership, active participation in fintech events, and hosted trade events and local trading- focused education partnerships. Led regional and global SEO, content, and email outreach strategy. Role concluded due to licensing delays.

Retained 50K+ core community through the Terra/UST crash while competitors lost 60-80% of their base. Led crisis communications, narrative repositioning, and trust management under live market stress.
Secured coverage in CoinTelegraph, Yahoo Finance, DeFiant, CEO Insights. Signed Blaise Matuidi and Jorge Masvidal as brand ambassadors. Led Forge TGE campaign reaching 300K+ participants.
Supported $250K raise and $800K in LP liquidity commitments through narrative, pitch, partner tools, and strategic partner activation.