Email Marketing Manager
Job description
Email Marketing Manager at Rubrik Job Board.
About the role
Rubrik is seeking an Email Marketing Manager to join our Digital Marketing team. This position will play a vital role in executing email marketing initiatives that contribute to our revenue growth. The successful candidate will be data-oriented and thrive in a dynamic environment, managing various email campaigns and strategies.
Key facts
What you'll do
- Develop and enhance multi-touch email nurture sequences to guide potential customers through their buying journey.
- Collaborate with content, demand generation, and sales teams to create audience segmentation and personalization strategies.
- Oversee the production and deployment of batch email campaigns, ensuring compliance with relevant regulations.
- Manage relationships with third-party publishers for paid email placements and newsletter sponsorships, tracking performance and ROI.
- Work with the paid media team to ensure cohesive messaging across email and ad campaigns.
- Create and maintain dashboards to analyze email program performance and present findings to leadership.
Requirements
- Over 7 years of experience in B2B email marketing, ideally within the technology or SaaS sectors.
- Proficient in managing email campaigns using Marketo, including smart campaigns and engagement programs.
- Familiarity with Salesforce CRM for lead management and campaign tracking.
- Experience with data visualization tools like Tableau for dashboard creation.
- Strong skills in G Suite applications for collaboration and documentation.
- Comprehensive understanding of audience segmentation and email deliverability best practices.
- Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Excellent writing skills with a keen eye for detail in copy and layout.
- Experience in managing vendor relationships for paid email initiatives.
- Tools: Marketo, Salesforce, Tableau, G Suite
Nice to have
- Knowledge of AI-driven marketing workflows using tools like Anthropic's Claude for content creation and campaign analysis.
- Familiarity with project management tools such as Jira for tracking campaign deliverables.
- Experience with email design platforms like Knak for creating compliant email templates.
- Background in account-based marketing (ABM) with knowledge of ABM platforms.
- Experience with paid media platforms such as LinkedIn or Google as a complement to email strategies.
- Nice-to-Have Tools: Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo
What success looks like
- Improved conversion rates from MQL to opportunities within the first two quarters of employment.
- Established email operations processes with clear quality assurance standards.
- A successful portfolio of paid email and newsletter initiatives that meet cost-per-lead targets.
- Strong collaboration with content, demand generation, and sales teams.
- Regular performance reporting that effectively communicates email's impact on overall pipeline.
Practical notes
The salary range for this position is between $130,000 and $195,000 for locations outside of the San Francisco Bay Area, Washington D.C. Metro, New York City, and Seattle. For those in these areas, the range is $144,400 to $216,600. This role also includes eligibility for bonuses, equity, and benefits. Salary offers will be based on various factors, including location, skills, experience, and education.