Marketing Manager, LATAM

About the role

Roblox is seeking a dynamic Marketing Manager to spearhead our efforts in the Latin American region. This position is pivotal in shaping our brand presence and driving user engagement across diverse markets. The ideal candidate will possess a deep understanding of the LATAM market landscape and will be responsible for developing innovative marketing strategies that resonate with our audience. This role is based in São Paulo, Brazil, and offers an exciting opportunity to contribute to the growth of one of the leading platforms in the gaming industry.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies tailored to the unique characteristics of the LATAM market, ensuring alignment with Roblox's overall business objectives.
• Conduct thorough market research to identify trends, opportunities, and competitive landscapes, utilizing insights to inform marketing initiatives.
• Collaborate closely with cross-functional teams, including product development, sales, and community management, to create cohesive marketing campaigns that drive user acquisition and retention.
• Manage and optimize digital marketing channels, including social media, email marketing, and online advertising, to enhance brand visibility and engagement.
• Design and execute promotional events and campaigns that resonate with local audiences, leveraging partnerships with influencers and community leaders to amplify reach.
• Analyze campaign performance metrics and user feedback to refine strategies and improve overall effectiveness, ensuring a data-driven approach to marketing.
• Oversee the marketing budget for the LATAM region, ensuring efficient allocation of resources to maximize ROI on marketing initiatives.
• Foster relationships with key stakeholders, including media outlets, industry partners, and community organizations, to enhance Roblox's presence and reputation in the region.
• Stay updated on industry trends, emerging technologies, and competitive activities to ensure Roblox remains at the forefront of the gaming market in LATAM.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to drive high performance and professional growth.
• Prepare and present regular reports to senior management on marketing performance, insights, and strategic recommendations for future initiatives.
• Champion the Roblox brand voice and values in all marketing communications, ensuring consistency and authenticity across all channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, with a focus on digital marketing and brand management in the LATAM region.
• Proven track record of developing and executing successful marketing campaigns that drive user engagement and growth.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with fluency in both Portuguese and English; Spanish is a plus.
• Experience managing marketing budgets and optimizing resource allocation for maximum impact.
• Familiarity with digital marketing tools and platforms, including social media management, SEO, and analytics software.
• Ability to work collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong leadership skills, with experience in managing and developing a team.

Nice to have

• Experience in the gaming or technology industry, with a passion for gaming culture and community engagement.
• Knowledge of local market trends, consumer behavior, and cultural nuances within the LATAM region.
• Previous experience working with influencers or in community management roles.
• Proficiency in additional languages, particularly Spanish, to enhance communication with diverse audiences.

Skills & tools

• Proficient in digital marketing tools such as Google Analytics, social media advertising platforms, and email marketing software.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines effectively.
• Creative thinking and problem-solving abilities, with a focus on innovative marketing solutions.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Practical notes

• This position is based in São Paulo, Brazil, and may require occasional travel within the LATAM region.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Roblox is committed to fostering a diverse and inclusive workplace; candidates from all backgrounds are encouraged to apply.
• Interested applicants can find more information and submit their applications through the official Roblox careers page: [Apply here](https://careers.roblox.com/jobs/7909802?gh_jid=7909802).

Join Roblox and help shape the future of play in LATAM!

About the company

An online space lets people build and play games. Founded long ago by two creators, it grew into a shared world opened to everyone in the mid 2000s. Now reaching millions each day, it hosts games made by its users. A large share of young American children under sixteen are monthly players here. High daily activity shows a lasting community where creativity and shared play remain central.