Staff Performance Marketing Manager

About the role

You will lead the technical roadmap for lifecycle marketing and build internal systems to manage over $200M in annual paid media spend. This role acts as the primary technical bridge between marketing and engineering, ensuring our growth platforms are scalable, efficient, and well-integrated. You will define the strategy for marketing technology and oversee the implementation of tools that drive user acquisition, activation, and retention.

Key facts

What you'll do

• Direct the lifecycle marketing technology roadmap by prioritizing investments based on business goals and engineering capacity.
• Translate marketing requirements into detailed technical specifications for engineering teams.
• Conduct build-versus-buy evaluations for personalization engines, journey orchestration, and new channel integrations.
• Develop internal tooling to optimize and manage more than $200M in annual paid media spend.
• Design systems that integrate AI and agentic tools with human expertise for creative production and budget management.
• Establish quality standards and success metrics for marketing technology, ensuring reliable growth and revenue impact.
• Connect paid media, growth engagement, and product onboarding workflows into a unified, instrumented system.
• Manage cross-functional workflows between product, engineering, data, and marketing leadership to ensure project delivery.

Requirements

• 8+ years of experience in technical product management, Martech, growth, or marketing operations.
• Deep understanding of the modern Martech ecosystem, including CRM, paid media integrations, and personalization platforms.
• Strong technical fluency to communicate effectively with engineering teams regarding architecture and trade-offs.
• Proven ability to own outcomes and metrics across both lifecycle and paid marketing surfaces.
• Experience operating in ambiguous environments and translating vague business needs into actionable, prioritized plans.

Nice to have

• Background in engineering, solutions engineering, or similar technical roles.
• Experience with LLMs and agentic tooling, specifically regarding practical application and implementation.

Skills & tools

• Martech ecosystem management
• Lifecycle and CRM platforms
• Paid media integration
• Technical product roadmap development
• LLM and agentic system design
• Build vs. buy analysis

Practical notes

This position is eligible for bonus opportunities, equity, and company benefits. Base pay is determined by factors including experience, training, and business needs. Robinhood provides equal opportunity for all applicants and offers reasonable accommodations upon request.