Robert Arthur Williams III

Worked on growth and ecosystem initiatives for Reserve, a leading DeFi protocol in the stablecoin and yield space. Identified and tracked 100+ KOLs, ecosystem contacts, and potential distribution partners for co-marketing and growth opportunities. Supported expansion of Reserve’s protocol visibility, partner ecosystem, and integrations during a period in which TVL grew from roughly $120M to $200M. Helped communicate RTokens, yield opportunities, and new integrations by translating complex DeFi mechanics into clear user- and partner-facing messaging.

Drove ecosystem campaigns and partnership execution across major DeFi, RWA, Crypto AI, Bittensor, and L1/L2 partners Owned Talisman’s brand voice across X/Twitter, Reddit, website copy, and language and implementation of its agent feature set. Drove growth campaigns and partner launches across major DeFi and chain protocols, including Sonic, Solana ecosystem initiatives, Superform, and yield.xyz. Managed go-to-market execution for DeFi-related launches, coordinating across product, design, content, and external protocol teams.

Supported selected crypto and DeFi projects with positioning, ecosystem research, messaging, content strategy, and growth planning. Contributed across narrative development, partner-facing communications, launch support, and market analysis. Advised on product storytelling and ecosystem opportunities across wallet, DeFi, and infrastructure-related initiatives.

Led ecosystem, community, and growth initiatives for Centrifuge, an early and respected DeFi protocol focused on RWAs and onchain credit markets. Helped communicate the value of tokenized RWAs and DeFi capital formation to users, partners, and ecosystem participants. Supported cross-functional efforts spanning protocol education, ecosystem visibility, and partner-facing growth initiatives.