Growth Marketer

About the role

Resend is experiencing rapid expansion, now serving over 3 million developers. We seek a Growth Marketer to enhance our funnel's visibility, focusing on measurement, optimization, and experimentation.

Key facts

What you'll do

• Monitor and manage the entire user acquisition journey, identifying sources of sign-ups and understanding channel performance.
• Increase the reach of our product updates and launches through strategic amplification.
• Improve the transition from free to paid accounts by identifying key features and developing targeted campaigns.
• Enhance landing page effectiveness using data-driven insights and SEO best practices.
• Assess the impact of paid initiatives, including sponsorships, advertisements, and events, on user distribution.

Requirements

• Deep understanding of developer psychology and effective marketing approaches for this audience.
• Proven experience managing free-to-paid conversion or user activation/lifecycle programs.
• Strong analytical capabilities with proficiency in interpreting funnel and cohort data.
• Ability to write clearly and execute quickly, prioritizing immediate action over prolonged planning.
• Critical thinking skills to thoroughly investigate data points and their measurement methodologies.

Nice to have

• Experience establishing attribution and experimentation frameworks independently.
• Skill in maximizing limited budgets and achieving significant results with minimal resources.
• Acknowledgment that some investments may not yield immediate returns.
• Technical background enabling direct website modifications.

Skills & tools

• Snowflake
• PostHog
• Baremetrics
• Metabase

Practical notes

• Some travel is expected for team offsites, conferences, and meetups.
• This role is fully remote within UTC-3 to UTC-8 time zones.