Senior Lead, Marketing Science Partnerships & Insights

About the role

This position involves leading Reddit's measurement strategies and managing key partnerships. You will be responsible for driving value through advanced testing and research, ensuring the stability and growth of our measurement capabilities. The role requires a blend of technical measurement expertise and strong negotiation skills to maintain relationships with major industry partners.

Key facts

What you'll do

• Manage a portfolio of high-impact measurement and audience partners, overseeing operational health and direct support.
• Ensure program integrity, handling contract renewals, negotiations, and new partnership opportunities.
• Enhance our measurement strategy by evaluating, onboarding, and managing relationships with premium vendors.
• Provide strategic guidance to align with evolving sales and measurement objectives.
• Act as the primary liaison across Product, Sales, Legal, and external stakeholders.
• Resolve complex roadblocks through mature negotiation, ensuring research integrations are effectively scoped and utilized.
• Independently assess the financial and operational performance of research and vendor projects.
• Deliver executive-level strategic recommendations to optimize delivery and streamline workflows.
• Manage and implement technology-based integrations with global and regional measurement providers, including data pipelines, clean room setups, and AI/ML tools.
• Analyze industry trends to align research projects and partner programs with Reddit's ad product rollouts, auction design goals, and business priorities.

Requirements

• 7 or more years of experience in advertising, analytics, or measurement, preferably with a measurement company or media owner in digital advertising.
• Demonstrated ability to manage a portfolio of high-impact partners, driving program health and strategic revenue goals.
• Deep understanding of the advertising measurement ecosystem, including attitudinal survey research, online/offline sales lift, MTA, and Media Mix Modeling (MMM).
• Proven track record in managing and presenting complex quantitative advertising research.
• Sophisticated understanding of ad-tech infrastructure (serving, targeting, optimization, and data flows).
• Excellent written and oral communication skills, with the ability to explain complex measurement issues to senior stakeholders and negotiate effectively.

Nice to have

• Experience at a social media platform.
• Experience in evolving environments where you contribute to revenue goals while processes are being developed.

Skills & tools

• Advertising measurement methodologies (attitudinal survey research, online/offline sales lift, MTA, MMM)
• Ad-tech infrastructure (serving, targeting, optimization, data flows)
• Data pipelines
• Clean room implementations
• AI/ML productivity tools

Practical notes

• This role is eligible for equity in the form of restricted stock units and may also be eligible for commission.
• Benefits include comprehensive healthcare, 401k with employer match, global benefit programs (workspace, professional development, caregiving support), family planning support, gender-affirming care, mental health and coaching benefits, flexible vacation, paid volunteer time off, and generous paid parental leave.
• For select roles and locations, interviews may be recorded, transcribed, and summarized by AI, with an opt-out option available.